DeVry Calgary Earns Accreditation by the Canadian Institute of Marketing

Graduates of Bachelor of Business Administration degree can now receive professional designation

CALGARY, March 10 /CNW/ - The Canadian Institute of Marketing (CIM) has granted the Bachelor of Business Administration degree program at DeVry Institute of Technology in Calgary its professional accreditation, allowing students graduating from the program to receive a professional designation from CIM. DeVry Calgary is the only institution in Alberta to have a bachelor's degree program accredited by the Canadian Institute of Marketing.

Upon graduation, each student is individually assessed for a CIM designation and receives, at minimum, Graduate Member (GCInst.M) status. Students with prior marketing experience may receive Associate (ACInst.M) or even Professional Member (MCInst.M) designation.

"CIM members have the proven skills and experience to deliver successful marketing programs," says Grant Lee, executive director, CIM. "Working with an education provider as forward thinking as DeVry Calgary to deliver a marketing program and to create new members for our profession is very exciting for us." Lee holds MCInst.M and RPM (Registered Professional Marketer) designations.

"This is a great opportunity for our graduates and fantastic recognition of DeVry's business degree," explains Ranil Herath, president of DeVry Calgary. "Because of our quality programming, students now have professional recognition early in their careers and are therefore more attractive to employers."

DeVry's business degree was recently renamed as a Bachelor's of Business Administration with approval from Alberta Advanced Education and Technology, based on a recommendation from the Campus Alberta Quality Council. The program had previously been named Business Operations.

The Bachelor's of Business Administration is a four year degree program with nine areas of emphasis including: business information systems, finance, hospitality management, production management, project management, sales and marketing, security management, small business management and entrepreneurship, and technical communication.

"The new program name reflects common usage by degree-granting institutions and more accurately reflects the program's quality," says Herath. "With the addition of CIM accreditation, DeVry Calgary now offers a very exciting option to those considering a career in marketing."

Additional information about DeVry Calgary can be found at www.DeVry.ca. Additional information about Canadian Institute of Marketing can be found at www.cinstmarketing.ca.

About DeVry Calgary

DeVry Institute of Technology offers bachelor's degree programs in business and technology. DeVry Institute of Technology in Alberta is part of the DeVry University system, one of the largest degree-granting higher education systems in North America. DeVry has more than 80,000 students enrolled in Canada and the U.S. at more than 90 locations, as well as online. In Canada, the government of Alberta grants approval for baccalaureate degrees awarded by the DeVry Institute of Technology, Calgary. In the United States, DeVry University is accredited by The Higher Learning Commission of the North Central Association. DeVry University, a division of DeVry Inc. (NYSE: DV), is based in Downers Grove, Ill. For more information about DeVry Calgary, visit http://www.devry.ca

SOURCE DeVry Calgary

For further information: For further information: Karissa Boley, NATIONAL Public Relations, kboley@national.ca, (403) 531-0331; Dan Dement, DeVry University, ddement@devry.edu, (714) 661-9814

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