Destination Canada and WestJet announce three year global partnership to inspire more travellers to explore Canada

CALGARY, May 8, 2017 /CNW/ - Destination Canada and WestJet today announced a global partnership that will help market Canada around the world and bring more travellers to Canada.

"I've had the privilege to meet many amazing tourism business owners from coast to coast to coast. These hard-working Canadians shape our thriving tourism industry and help make us a top destination in the world," said the Honourable Bardish Chagger, Leader of the Government in the House of Commons and Minister of Small Business and Tourism. "Partnerships like the one announced today, will help welcome even more travellers to Canada, so they can enjoy the world-class tourism experiences our country offers."

Almost 20 million travellers came to Canada last year," said David Goldstein, Destination Canada's President and CEO. "We're excited to work with WestJet to build on this success and expand our joint marketing efforts."

"WestJet is strategically expanding its network to more international destinations," said Gregg Saretsky, WestJet President and CEO. "We look forward to working with Destination Canada to bring more travellers to visit our great country on Canada's low fare leader."

Through this partnership, Destination Canada and WestJet will align marketing strategies in shared international markets. This will combine WestJet's continuing expansion of air access with Destination Canada's marketing efforts, to grow Canada's tourism industry.

About Destination Canada

Destination Canada markets Canada internationally as a premier four-season tourism destination. In collaboration with partners in the Canadian tourism industry, Destination Canada creates marketing campaigns designed to showcase the best our country has to offer. Destination Canada also provides research and industry data to our partners—equipping them to optimize their businesses. For more information, please visit: www.destinationcanada.com, follow @DestinationCAN and @ExploreCanada on Twitter.

About WestJet

We are proud to be Canada's most trusted airline, powered by an award-winning culture of care and recognized as one of the country's top employers. WestJet, and our regional airline, WestJet Encore, offer scheduled service to more than 100 destinations in North America, Central America, the Caribbean and Europe. Through our partnerships with airlines representing every major region of the world, we offer our guests more than 150 destinations in more than 20 countries. Leveraging WestJet's extensive network, flight schedule and remarkable guest experience, WestJet Vacations delivers affordable, flexible travel experiences with a variety of accommodation options for every guest. Members of our WestJet Rewards program earn WestJet dollars on flights, vacation packages and more. Our members use WestJet dollars towards the purchase of WestJet flights and vacations packages on any day, at any time, to any WestJet destination with no blackout periods  ̶  even on seat sales. For more information about everything WestJet, please visit westjet.com

Connect with WestJet on Facebook at facebook.com/westjet
Follow WestJet on Twitter at twitter.com/westjet
Subscribe to WestJet on YouTube at youtube.com/westjet
Read the WestJet blog at blog.westjet.com

SOURCE Destination Canada

For further information: Destination Canada: Media Relations: mediarelations@destinationcanada.com, 1-844-856-1161, Web: DestinationCanada.com; WestJet: Media Relations: WestJet Media Relations, media@westjet.com, Web: www.westjet.com


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