Survey results show Albertans wish Wayne Gretzky was their neighbour
CALGARY, April 20 /CNW/ - Delta Hotels and Resorts today launched the Good Neighbours Challenge 2010, a charitable initiative with the ambitious goal of raising $1 million dollars and donating 10,000 volunteer hours to charities and organizations in local communities. Throughout the year, Delta employees will conduct a series of events and fundraisers and Canadians from coast-to-coast are invited to join in the Challenge to help support neighbourhood causes.
The Good Neighbours Challenge will focus on four main areas: improving access to affordable housing, protecting the environment, supporting neighbourhood causes and volunteering.
"At Delta we are committed to making a difference in the communities where we work and live," said David Bird, Regional Vice President, Prairies Region, Delta Hotels and Resorts. "The $1 million goal of the Good Neighbours Challenge is ambitious, but we are excited about the opportunity to bring together our employees and the people in our region to build stronger communities."
A survey conducted by Delta Hotels and Resorts to launch the Challenge revealed some surprising - and not so surprising - findings about how Albertans view their neighbours*:
- Albertans are more likely (40%) than residents of any other provinces
to not know their neighbours very well or not at all well.
- Albertans are the least likely (18%) to trust their neighbours
completely, compared to the other provinces
- Albertans are significantly more likely than those living in most
other provinces to say that Wayne Gretzky and Sarah McLachlan would
be their ideal Canadian celebrity neighbour
*For full survey results, including regional differences, see summary below
Delta Calgary Airport will host their first Good Neighbours Challenge event on Thursday April 22, 2010. Employees from the hotel, along with employees from the Calgary Airport Authority and the wider airport community will collect non-perishable food donations for the Calgary Inter-Faith Food Bank Society and fill a meeting room at the Delta Calgary Airport.
The Good Neighbours Challenge is a part of Delta's corporate social responsibility program, Delta Helps and demonstrates Delta's commitment to strengthening Canadian communities. Whether it is building a home for a family in need with Habitat for Humanity, hosting a food drive or planning a community car wash, Delta is committed to making a difference one hour and one dollar at a time.
Canadians are invited to join the conversation about what makes a good neighbour via Twitter. Follow @DeltaHotelsLtd for chances to win free stays at Delta hotels and resorts across Canada.
For more information please visit www.deltahotels.com/goodneighbours
About Delta Hotels and Resorts
A leading Canadian hotel management company, Delta Hotels and Resorts operates and franchises a diversified portfolio with 45 full-service, city centre and airport hotels and resorts under the Delta brand. Widely regarded as Canada's "brand of choice" by guests and owners, Delta also distinguishes itself as an exemplary employer. It is the only hotel company to have been recognized for its sustained focus on business excellence by the prestigious National Quality Institute with three Canada Awards for Excellence, including the award program's highest honour, the Order of Excellence (2007). The company also consistently ranks as one of the country's best employers in The Globe and Mail's Report on Business annual "50 Best Employers" list (2001-2003, 2005-2010). As well, its Corporate Social Responsibility platform, Delta Helps, includes a chain-wide commitment to the communities it serves through a national partnership with Habitat for Humanity Canada, participation in the Hotel Association of Canada's Green Key Eco-Rating program, and work with various other charitable groups.
For more information, visit www.deltahotels.com.
* Delta Good Neighbours Challenge Survey Summary
In 2010 Delta Hotels and Resorts introduced the Good Neighbours Challenge as part of its ongoing corporate social responsibility program, Delta Helps. The Good Neighbours Challenge aims to raise $1 million and to donate 10,000 employee volunteer hours to local Canadian charities from coast to coast.
To help kick off the challenge, in March 2010 Delta Hotels and Resorts commissioned a survey by Angus Reid of 2,526 adult Canadians asking them what makes a good neighbour.
We think we make great neighbours!
- An overwhelming majority of Canadians (94%) consider themselves to be
a good neighbour. 44% consider themselves to be a very good neighbour
and 50% consider themselves to be a moderately good neighbour.
We trust our neighbours (for the most part)
- 18% of Canadians trust their neighbours completely (rating of 10)
- 3% do not trust their neighbours at all (rating of 0)
- 72% of Canadians trust their neighbours at least somewhat (rating 6-
- 13% of Canadians do not trust their neighbours (rating 0-4)
We look out for each other
- Four in ten (42%) of Canadians feel that their neighbourhood does
come together to support one another in difficult times
Our dream neighbour is handy
- Canadians see Mike Holmes (21%) as their ideal Canadian celebrity
neighbour, followed by David Suzuki (12%) and Wayne Gretzky and
Celine Dion (both at 7%)
- Quebecers (27%) are more likely to choose Celine Dion
- Albertans (13%) are more likely to choose Wayne Gretzky
- British Columbians (10%) are more likely to choose Sarah McLachlan
The Top Three things we do that make us a good neighbour:
1. Kindness and consideration (71%)
2. Looking out for our neighbours (65%)
3. Keeping our property tidy (62%)
The Top Three things our neighbour can do for us:
1. Keep an eye out for us when we're on vacation and bring in our
2. Let us have our privacy (55%)
3. Keeping their property tidy (39%)
Canada's Best and Worst Neighbours
- British Columbians (41%) are the least likely to consider themselves
to be a very good neighbour
- Nova Scotians (49%) and Quebecers (46%) most likely to consider
themselves to be a very good neighbour
Canada's closest neighbours
- Nova Scotians (20%) and Quebecers (18%) are more likely than
residents of any other provinces to feel that they know their
neighbours very well.
- British Columbians (40%) and Albertans (40%) are more likely than
residents of any other provinces to feel that they know their
neighbours not very well or not at all well
Quebecers prize their privacy
- Most every area in Canada consider having a neighbour 'Keep an eye
out when I'm on vacation and bring in my mail/papers' was the top
thing a neighbour could do for you except in Quebec where 76%
responded 'Let me have my privacy' was the top thing a neighbour
could do for them
Canada's trust issues
- Nova Scotians (27%) are the most likely to trust their neighbours
completely (rating of 10)
- British Columbians (14%), Quebecers (15%) and Albertans (16%) are the
least likely to trust their neighbours completely (rating of 10)
Quebecers aren't supportive, but they love to party!
- Quebecers (31%) are significantly less likely than the national
average (42%) to feel that their neighbourhood does come together to
support one another in difficult times
- Quebecers (38%) are significantly more likely than those living in
any other province (average 26%) to live in a neighbourhood that
celebrates with block parties and community events throughout the
East-coasters are the most supportive
- Nova Scotians (56%) on the other hand are significantly more likely
than the national average to feel that their neighbourhood does come
together to support one another in difficult times.
SOURCE Delta Hotels and Resorts
For further information: For further information: Sandy Indig, Delta Hotels and Resorts, Office: (416) 874-2018, Cell: (416) 409-0649, email@example.com; Alanna Banks, Media Profile Toronto, Office: (416) 342-1801, firstname.lastname@example.org