De'Longhi America, Inc. Appoints New Executive Team

UPPER SADDLE RIVER, N.J., March 29, 2012 /CNW/ - De'Longhi America, Inc., the number one espresso machine brand worldwide, and global leader in kitchen and home comfort products, has announced the recent appointment of a new executive team. Mike Prager has been named President & CEO. Linda Passaro has been named Vice President, Marketing reporting to Mr. Prager.

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Mike Prager brings with him a unique breadth of experience across a variety of premium branded, consumer businesses. Prior to joining De'Longhi, Mr. Prager served as President, Oregon Scientific, an award winning personal electronics company based in Portland, Oregon. During his 5 year tenure he helped lead the company to its most profitable performance of its more than 20 year history. Previously, Mr. Prager served in various executive roles for global consumer companies including The Timberland Company, Johnson & Johnson and Procter & Gamble.

"I am excited to be joining the De'Longhi group. As a world renowned brand and market leader across many categories, De'Longhi has the unique heritage, history of innovation and reputation for outstanding quality that offers great growth potential in North America," said Mike Prager, President and CEO, De'Longhi America, Inc.

Linda Passaro has a proven track record of success in building premium global brands. Prior to joining De'Longhi, Ms. Passaro most recently worked as Global VP, Sales and Marketing, McIntosh Laboratory where she repositioned the 60 year old iconic audio brand to the luxury lifestyle market, initiated the company's global website and built the digital and social media strategy. Ms. Passaro also spent several years at Montblanc NA, a division of the Richemont Group, where she launched fine watches and jewelry for the prestigious writing instrument company. Ms. Passaro's earlier career included 8 years at J. Walter Thompson directing all integrated marketing activities for DeBeers - the global diamond company.

"We are thrilled to have Linda join the De'Longhi team. Her experience in building world class premium and luxury brands fits perfectly with the De'Longhi equity and our go forward plans in North America," stated Mr. Prager. "Linda will play a key role in developing and driving the strategic platforms for our business."

About De'Longhi
Founded in 1902, De'Longhi is the number one espresso brand worldwide and leader in innovative, designed-in-Italy kitchen and home comfort products for consumers demanding both high style and long-lasting performance. For additional information about De'Longhi, visit the web site at

SOURCE De'Longhi America, Inc.

For further information:

Karen Anslinger, De'Longhi America, Inc., +1-201-518-2280,

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