Deere, DN2K form joint venture with focus on decision making tools for agriculture advisers

MOLINE, Ill., Oct. 8, 2015 /CNW/ -- Deere & Company (NYSE: DE) and DN2K have agreed to form SageInsights - a joint venture to initially serve the agriculture industry with further development of  DN2K's existing cloud software platform, MyAgCentral, for agricultural retailers and others who provide consulting services to growers.

"Through this initiative, John Deere expands its products and services for precision agriculture," said John May, President, Agricultural Solutions and Chief Information Officer at Deere. "DN2K is uniquely positioned to help advisers and consultants use information from multiple sources to better serve growers."

DN2K, Greenwood Village, Colorado, developed the MyAgCentral platform to help agriculture advisers collect, organize, and analyze machine-to -machine information and use it along with insights from other resources to help improve decision-making. Deere & Company is the world's largest manufacturer of agricultural equipment and a leader in precision agriculture.

"The agriculture industry has significant opportunities to increase productivity by understanding and leveraging the operational intelligence that is already available," said Susan Lambert, President and CEO of DN2K. "Creating SageInsights allows us to serve a broader range of the agricultural community."

The two companies will integrate DN2K's MyAgCentral with the John Deere Operations Center utilizing the available Deere API. This connection will make the data management tools of both platforms available to producers and their trusted advisers and enhance their capability to make business decisions with expanded knowledge of crucial information.  

"John Deere customers are faced with the challenge of feeding an increasing world population," said May. "This joint venture aligns with our efforts to connect people, equipment, technology and insights to help farmers meet that challenge." The creation of SageInsights, he added, allows for a nimble response to market needs and a continuation of DN2K's innovative spirit in developing customer solutions.

In the future, SageInsights could also explore applications in the construction equipment industry while the DN2K parent company will explore potential platform opportunities in other industries such as energy, oil and gas, and healthcare. Deere is a majority owner of the joint venture. Other details of the transaction are not being made public.

About Deere & Company

Deere & Company is a world leader in providing advanced products and services and is committed to the success of customers whose work is linked to the land – those who cultivate, harvest, transform, enrich and build upon the land to meet the world's dramatically increasing need for food, fuel, shelter and infrastructure.

About DN2K

Founded in 2011, the DN2K team has over 12 years' experience in developing software-based systems that can remotely monitor, display and control important assets. DN2K brings visibility and control to a new level by offering a secure M2M Software-as-a-Service (SaaS) solution that performs real-time aggregation of data from global SCADA systems, sensors and probes from different manufacturers into single view. DN2K takes large amounts of data from sources throughout your business and turns that data into a highly visual information display accessible from laptops, smart phones and tablets, regardless of platform, and can be shared with others in real-time. DN2K is unique by offering intelligent gateway devices located at a monitored site, performing business rules and setting alarm trigger conditions for superior automation and reduced network bandwidth requirements.


SOURCE Deere & Company

For further information: Media Contacts: Deere & Company, Ken Golden | 309-765-5678; DN2K, Melissa Burkett | 303-721-2977; John Deere Agriculture & Turf Division, Barry Nelson | 913-310-8324,

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