Death, Downsizing and Distant Moves - the three social triggers that lead to purge of personal possessions

Online auction company,, helps Canadians get top dollar, swiftly, safely

TORONTO, Nov. 21, 2012 /CNW/ - Death, downsizing and distant moves are among the top social triggers for selling personal possessions - that's according to CEO Sushee Perumal.

Dealing with any of these issues is very stressful, so when it comes time to sell household items, Canadians want top dollar, with safety top of mind, he adds.

According to Statistics Canada (2008 survey) the number of seniors over age 65 has surpassed the 4 million mark for the first time.  In fact, one in seven Canadians is a senior citizen.  And, most seniors are dealing with changing housing requirements - most often downsizing to smaller accommodation.

With almost all life changes requiring a move, there are hundreds of items to pack and move or sell, and it is a daunting task, notes Mr. Perumal.

"Look, at some point in our life, we will all have to sell a bulk of goods we no longer want and need.  It may be our own move, it could also be for our parents.  It could be as a result of death or a distant move.  This can be very time consuming and stressful, and we have heard horror stories.  But thanks to, the process is quick and easy and utilizing our fully managed auction service to sell goods is much safer for anyone concerned about dealing with strangers," adds Mr. Perumal.

Here's how the service works:

  • Homeowner contacts, advising of need to sell select contents or all household items
  • Unlike Kijiji, Craigslist and eBay - the company catalogues, photographs and posts all objects online for auction and conducts intense marketing to get top bids for items, including: online ads; social media marketing; newspaper ads; and, lawn signs
  • The company deals with all potential buyers
  • The company collects all payments from buyers and arranges all pick-ups of items over a two to three hour window

The entire process usually lasts two weeks.

The company charges a percentage of revenue from the sale of goods or a minimum of $1,000.

MaxSold has partnered with, and is endorsed by, The Accredited Senior Agent (ASA) Group, Canada's largest senior's real estate group.

About provides Canadians market values for household items through an innovative, online auction marketplace - which is fully managed for the seller.  The company catalogues, photographs, markets and sells items, collecting payments and arranging pick ups on behalf of its sellers.


For further information:

For further information on or to interview Sushee Perumal, please contact Teresa Donia at iAMBIC Communications, 905-508-5550 or

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