TORONTO, Aug. 24 /CNW/ - Canada's Olympic Broadcast Media Consortium
announced today that Dan Cimoroni has been appointed Senior
Vice-President, Sales and Marketing, effective immediately. Cimoroni
reports to Adam Ashton, who was named President of the Consortium today.
In the newly-created role of Senior Vice-President, Sales and Marketing,
Cimoroni, 41, is responsible for all revenue, marketing, partnerships
and business development for the Consortium's London 2012 efforts.
"Dan's strategic approach, entrepreneurial instinct and industry
relationships were key to negotiating and securing the major sponsorship
deals for Vancouver 2010," said Ashton. "With less than two years to go,
Dan will take the lessons we learned in Vancouver and build upon them
"I am excited about delivering unique and innovative communication
solutions and seamless integration for our corporate partners in 2012,"
said Cimoroni. "We had an enthusiastic response to our Vancouver
approach, and we intend on delivering a similar experience-rich
execution for the Summer Games."
Reporting to Cimoroni are Gavin Roth, Vice-President, Sales and Christos
Nikitopoulos, Vice-President, Programming and Revenue Planning. Roth
remains responsible for the sales strategy for Consortium media assets,
including conventional, specialty, digital, radio and print.
Nikitopoulos remains responsible for leading the integrated,
cross-platform development and execution of programming and revenue
strategies for those assets.
Previously, Cimoroni was Vice-President, Business Development for the
Consortium where he was responsible for creating new business
opportunities for non-traditional media vehicles at Vancouver 2010.
Cimoroni's efforts focused on CTV's direct-to-consumer sales (including
merchandise and commemorative DVD sales), Olympic Celebrations, live
feeds, theatres, and other non-traditional assets. He also managed
incremental sales and promotional opportunities with new and existing
clients. Prior to joining the Consortium, Cimoroni was Vice-President,
Sports and Management at Insight Sports Ltd. Cimoroni also worked at IMG
for seven years in a variety of roles, including Vice-President at IMG
Golf. Throughout his tenure at IMG, Cimoroni also led the athlete
representation group that included Olympic stars Curt Harnett, Marnie
McBean, Simon Whitfield, Cassie Campbell and Brian Stemmle.
Canada's Olympic Broadcast Media Consortium delivered the Top 5
most-watched events in Canadian television history during its coverage
of the 2010 Winter Games, with the men's gold medal hockey game at No. 1
with an average audience of 16.6 million viewers. Ninety-nine per cent
of the Canadian population experienced the 2010 Winter Games through one
of the Consortium's platforms (television, online, print, and radio). In
total, Canadians consumed 1.25 billion hours of Vancouver 2010 coverage
on television alone, with the average viewer watching 38 hours of
Consortium content throughout the Games.
Canada's Olympic Broadcast Media Consortium is a unique relationship
between leading media conglomerates CTV Inc. and Rogers Media Inc.,
which together provided unprecedented coverage and consumer choice in
English, French and multi-languages on multiple platforms for the
Vancouver 2010 Olympic and Paralympic Winter Games. The partnership
continues for the London 2012 Games of the Olympiad. Official brands
include CTV, TSN, RDS, RIS Info Sports, Rogers Sportsnet, OMNI, OLN, V,
APTN, ATN, CTVOlympics.ca, RDSolympiques.ca,
The Globe and Mail, Corus Québec and select Rogers radio stations
across the country.
SOURCE Canada's Olympic Broadcast Media Consortium
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