Book and Title to be Unveiled Today via Social Media Posts Beginning at
7:00 AM EST
NEW YORK, Jan. 15, 2013 /CNW/ - Dan Brown's new novel, the eagerly
awaited follow-up to his #1, record-setting international blockbuster,
The Lost Symbol, will be published in North America by Doubleday on
May 14th. The new book features renowned Harvard symbologist Robert
Langdon. Set in the heart of Europe, Langdon is drawn into a harrowing
world centered on one of history's most enduring and mysterious
In a twist befitting a new Dan Brown novel, the title of the book will
be revealed later today via reader social media posts wed to an online
digital HashtagArt mosaic, created by Hyperactivate.com. Readers can view the mosaic at DanBrown.com, on Dan Brown's Facebook page, and on TODAY.com.
Beginning at 7:00 AM EST, Doubleday, in partnership with NBC News'
"TODAY," invites Dan Brown readers to post via Facebook or Tweet that
they are helping to unveil the title of his latest book. After
readers take a social action (For example, "I want to know the title of
Dan Brown's latest book! "New Dan Brown book coming, can't wait!"),
their profile image will instantly claim a tile in the mosaic, and it
is through the aggregation of thousands of reader tiles that the title
will be revealed. Readers will be able to find their profile images by
zooming into the mosaic canvas.
"Dan Brown's enthusiasm for puzzles, codes and symbols is a passion
shared by his readers," says Suzanne Herz, Senior Vice President,
Publishing for Doubleday. "Our aim is to harness that passion and use
it as a catalyst to reveal the new title."
The audio version of the new book will be published in North America by
Random House Audio. The novel will also be published in the U.K. on May
14th by Transworld Publishers, a division of The Random House Group,
who has published all of Brown's novels.
Dan Brown is represented by Heide Lange at Sanford J. Greenburger
Doubleday is an imprint of the Knopf Doubleday Publishing Group, a
division of Random House, Inc. whose parent company is Bertelsmann SE &
Co. KGAaA. For more information about Doubleday please visit our
website at http://www.doubleday.com. For more information about Dan Brown please visit www.danbrown.com.
SOURCE: Random House of Canada Limited
For further information:
Suzanne Herz, Senior Vice President, Publishing
212-782-9786 or firstname.lastname@example.org