Dallas Mavericks owner Mark Cuban, along with leading Canadian associations and industry experts, shed light on some of the upcoming trends in rewards programs and discuss what is required to form a loyal customer base.

TORONTO, March 30, 2015 /CNW/ - Mediaplanet announces distribution of its eighth cross-platform edition of "Loyalty and Rewards", bringing attention to various loyalty and rewards programs offered across a wide range of industries such as, travel, retail, and health.

The print component of "Loyalty and Rewards" was distributed within March 28th's edition of The Toronto Star, with a circulation of approximately 290,000 copies and an estimated readership of 780,000. The digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

Mark Cuban, NBA owner of the Dallas Mavericks and Celebrity entrepreneur on ABC's Shark Tank, is the feature cover story; highlighting the strategy that Mark undertakes in order to provide Dallas Mavericks fans with an experience that has them coming back for more.

This campaign was made possible with the support of Colloquy, Financial Consumer Agency of Canada, Pfizer Canada, Sobeys Canada, Fairmont Hotels and Resorts, ScotiaBank, and many more.

About Mediaplanet 
Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world.

SOURCE Mediaplanet Ltd

Image with caption: "Mark Cuban and his family celebrate with fans after the Dallas Mavericks win the 2011 NBA Championships (CNW Group/Mediaplanet Ltd)". Image available at: http://photos.newswire.ca/images/download/20150330_C8170_PHOTO_EN_13724.jpg

For further information: Press Contact: Matthew Shachar, matthew.shachar@mediaplanet.com, 416 583 2266

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