DAILY BREAD FOOD BANK ANTICIPATES GREATER NEED LEADING UP TO THANKSGIVING


    
    Making a Delicious Difference, Kraft Canada Increases Volunteerism to Meet
    Greater Need Through Company's Annual United Way Days of Caring Effort




    
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<p><location>TORONTO</location>, <chron>Oct. 6</chron> /CNW/ -- 30 volunteer projects.  One day.  Nearly 500 Kraft <location>Canada</location> volunteers.  What does that add up to?  Thousands of lives touched throughout the country as part of Kraft Canada's annual United Way Days of Caring activities.</p>
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    (Logo:  http://www.newscom.com/cgi-bin/prnh/20090420/KRAFTLOGO)

    
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<p>Kraft <location>Canada</location> will join more than 10,000 Kraft Foods employees in 33 countries participating around the world for the first-ever global "Make a Delicious Difference Week." During this special week of service (Oct. 5-10), roughly 500,000 people in need will benefit.</p>
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<p>The effort will mobilize six times the number of volunteers than in previous efforts and build on the company's commitment to fighting hunger and promoting healthy lifestyles.</p>
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<p><person>Dino Bianco</person>, President of Kraft <location>Canada</location>, will join about 100 volunteers today at Daily Bread Food Bank.  "We may be best known for making delicious foods, like Kraft Dinner and Delissio Pizza, but 'delicious' means much more than that," said Bianco.  "We're unleashing the power of our global workforce to make a delicious difference in the communities where we do business.  This will be the single largest volunteer effort in our history."</p>
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    Local projects include:
    --  Packing food for distribution to local communities at Daily Bread Food
        Bank

    --  Gardening and painting at United Way agency Canadian National
Institute
        for the Blind


    Serving Up the Spirit of Service When Needed Most
    
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<p>As the need rises across the GTA, Kraft Canada's commitment to preventing hunger and promoting healthy lifestyles is stronger than ever.</p>
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<p>Daily Bread Food Bank helps feed the people who use food banks and that need is increasing - there are more than 85,000 client visits a month to food banks across the GTA.  In today's challenging economy, the organization has seen an unprecedented increase in the number of individuals receiving assistance due to the recession. Daily Bread serves the majority of these people through neighbourhood food banks and meal programs in its 171 member agencies, and has witnessed need increase by 8 percent since 2008.  The organization sees more than 1 million clients a year.</p>
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<p>"We are deeply grateful for the years of support from Kraft <location>Canada</location>," said <person>Gail Nyberg</person>, Executive Director of Daily Bread Food Bank.  "They have donated funds, food and volunteer time, and have helped us to make a difference for so many of those in need.  We are particularly honoured to have <person>Dino Bianco</person>, President of Kraft <location>Canada</location>, join us today as a member of the volunteer team."</p>
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    Kraft Foods Support of Hunger and Healthy Lifestyles
    
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<p>As the second largest food company in the world, Kraft Foods is taking a stand when it comes to fighting hunger and promoting healthy lifestyles.  Since 1997, the company has provided more than 1 billion servings of fresh food.  Around the world, the company contributes approximately <money>$100 million</money> annually in food and money to community organizations.  The company committed <money>$180 million</money> in the next three years to community involvement activities around the globe.  The expansion of its global employee volunteer efforts though the first global "Make A Delicious Difference Week" is another example of Kraft Foods' stepped up efforts.</p>
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    Daily Bread Food Bank
    
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<p>Daily Bread Food Bank is a non-profit, charitable organization that is fighting to end hunger in our communities. Last year, there were over a million client visits to food banks across the GTA. Daily Bread serves the majority of these people through neighbourhood food banks and meal programs in its 171 member agencies. Daily Bread Food Bank fights hunger by providing food and resources for hungry people; mobilizing greater community support and creating social change through research, education and advocacy.</p>
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    United Way Toronto
    
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<p>Established in 1956, United Way <location>Toronto</location> is a charity working to advance the common good and create opportunities for a better life for everyone in our city. Working in partnership with others, we mobilize people and resources to address the root causes of social problems and to change community conditions for the better. United Way supports agencies that provide services to strengthen individuals, families, and communities.</p>
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    Kraft Foods
    
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<p>Kraft Foods (<a href="http://www.kraftfoodscompany.com">www.kraftfoodscompany.com</a>) makes today delicious in 150 countries around the globe. Our 100,000 employees work tirelessly to make delicious foods consumers can feel good about. From American brand icons like Kraft cheeses, dinners and dressings, <person>Maxwell House</person> coffees and <person>Oscar Mayer</person> meats, to global powerhouse brands like Oreo and LU biscuits, <location>Philadelphia</location> cream cheeses, Jacobs and Carte Noire coffees, Tang powdered beverages and Milka, Cote d'Or, Lacta and Toblerone chocolates, our brands deliver millions of smiles every day. Kraft Foods (NYSE:   KFT) is the world's second largest food company with annual revenues of <money>$42 billion</money>. The company is a member of the Dow Jones Industrial Average, Standard & Poor's 500, the Dow Jones Sustainability Index and the Ethibel Sustainability Index.  In <location>Canada</location>, company brands include Kraft Dinner macaroni and cheese, Christie cookies and crackers, and Delissio pizza.</p>
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                                - make today delicious -


    

For further information: For further information: Local Contact, Lynne Galia of Kraft Foods, +1-416-441-5610, lynne.galia@kraft.com; or Press Contact, Liz Anklow, +1-212-981-5103, liz_anklow@dkcnews.com, for Kraft Foods Web Site: http://www.kraft.com

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