Value in Partnership+ program to help D-Link® resellers open up new
revenue streams and drive growth
MISSISSAUGA, Ontario, Jan. 31, 2012 /CNW/ - D-Link has today
demonstrated its renewed commitment to the channel through the latest
enhancements made to the Value in Partnership program, aimed at its
resellers across Canada, available Feb. 7. Under the new name Value in
Partnership+, D-Link offers a partner program that is unrivalled in the
industry, creating additional revenue streams for its partners and
allowing them to grow into new markets. D-Link is also now offering a
dedicated campaign and lead management system that will allow partners
to take advantage of D-Link® resources for key sales initiatives, and a significantly enhanced
Rewards program that delivers over 30,000 individual rewards.
Steve Ryan, director of North America Channel Programs for D-Link,
commented: "The channel is the lifeblood of D-Link. Our growth as a
business is inextricably linked to the achievements of our resellers.
To ensure mutual success, we are proud to announce enhancements to a
program that delivers a greater array of benefits to our partners than
any other comparable program. We provide our resellers with all the
marketing resources needed to rapidly grow their businesses, from
marketing support to lead generation and training, as they look to
expand and diversify in a challenging economic environment."
The VIP+ program, which can be accessed and managed through D-Link's
new, feature-rich partner portal, is designed to increase profitability
for its partners, and provides access to the full range of D-Link
business solutions via a user-friendly tool. In addition, the portal
offers several core functions to help resellers provide better service
to their customers and generate increased market share: an online,
on-demand, no-charge partner Certification program; margin protection
via a Deal Registration program; the enhanced Rewards program; and the
new Campaign Centre with integrated lead management.
The VIP+ program offers three tiers for partners: Registered, Silver and
Gold. All VIP+ partners have access to D-Link marketing and sales
resources, a robust Deal Registration program, competitive pricing
assistance, priority technical support, and the D-Link Certification
program. Gold and Silver partners can also benefit from quarterly
rebates and D-Link's unique Bounty Program that pays partners even when
a Registered Deal is lost to a competitor. Resellers move up to Silver
and Gold levels based solely on completing Certifications – there are
no revenue requirements.
Through the D-Link Rewards program, resellers can earn points through
sales as well as through the completion of new e-learning modules,
which can be put towards a range of rewards. The rewards can either be
used by resellers to reward individual staff members or the reseller as
a company, and points can be used for a selection of merchandise or
converted to cash via D-Link's own reloadable Visa debit card.
The new Campaign Centre provides D-Link's channel partners with access
to a wide range of essential marketing resources, and as with all
aspects of the partner program, is a free service for partners. Ideal
for businesses with limited resources or a small marketing department,
the Campaign Centre allows resellers to instantly generate and
distribute fully self-branded direct marketing campaigns through the
online portal with just a few clicks of the mouse.
D-Link is the global leader in connectivity for home, small business,
mid- to large-sized enterprise environments, and service providers. An
award-winning designer, developer, and manufacturer, D-Link implements
and supports unified network solutions that integrate capabilities in
switching, wireless, broadband, storage, IP Surveillance, and
cloud-based network management. For more information visit www.dlink.ca, or connect with D-Link on Facebook (www.facebook.com/dlink) and Twitter (www.twitter.com/dlink).
D-Link and the D-Link logo are trademarks or registered trademarks of
D-Link Corporation or its subsidiaries. All other third-party marks
mentioned herein may be trademarks of their respective owners.
Copyright © 2012.D-Link. All Rights Reserved.
For further information:
Pete Marino of D-Link Systems, Inc., +1-905-285-4048, firstname.lastname@example.org
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