TORONTO, Dec. 3, 2015 /CNW/ - With revenues of US$2.250-trillion,
cultural and creative industries account for 3 percent of world GDP and
employ 29.5-million people, or about 1 percent of the world's active
Cultural and creative industries (CCI) revenues exceed those of telecom
services and employ more people than the car industry of Europe, Japan
and the US combined (29.5-million vs. 25-million). This major contribution of CCI to the
global economy is explained in a new study, jointly presented by the
International Confederation of Societies of Authors and Composers
(CISAC) and the United Nations Educational, Scientific and Cultural
Organization (UNESCO) at UNESCO's headquarters in Paris, France, and
published by EY (formerly Ernst & Young).
The study concludes that, to unlock the full potential of CCI, creators
must be fairly remunerated for the use of their creative works, so that
they can continue contributing to culture and the economy. In
particular in the digital market, policy makers need to address the
transfer of value currently taking place in favour of Internet
intermediaries, and ensure that creators and the creative industries
are paid fairly for the exploitation of their works.
Creative works are a key driver of the digital economy
In 2013, creative content contributed US$200-billion to global digital
sales, powering sales of digital devices and increasing demand for
high-bandwidth telecom services. Sales of digital cultural goods
generated US$65-billion and US$21.7-billion of advertising revenues for
online media and free streaming websites.
The study provides unique data, mapping out a colourful canvas of a
multipolar creative world. It reflects the diversity that UNESCO's 2005
Convention on the Protection and Promotion of the Diversity of Cultural
Expressions stands for, and enhances UNESCO's global effort for "more
data and stronger indicators on the role of Culture for the development
CISAC President and UNESCO Goodwill Ambassador Jean-Michel Jarre said:
"This unique and first global study of cultural and creative industries
shows that creators around the world, in all artistic sectors, are a
major contributor to the world economy, both in terms of revenues and
jobs. They need to be able to work in an environment that protects
their moral and economic rights, so that they can sustain their
creative activity. We hope this study will be an eye opener for policy
makers worldwide: protecting creators means fostering the economy. Our
creative industries help build sustainable economies, provide local
jobs, generate revenues and taxes and enable-millions of people, many
of them young, to make a living from their talent."
UNESCO Director General Irina Bokova said:
"Cultural and creative industries are major drivers of the economies of
developed as well as developing countries. Indeed, they are among the
most rapidly growing sectors worldwide. It influences income
generation, job creation, and export earnings. It can forge a better
future for many countries around the globe."
Cultural and Creative Industries at a Glance
The comprehensive study by EY, "Cultural Times - the First Global Map of
Cultural and Creative Industries," analyzes 11 sectors* of the Cultural
and Creative Industries (CCI) across Asia-Pacific, Europe, North
America, Latin America, Africa and the Middle East. In each region, CCI
have their own strengths.
Asia-Pacific: 34 percent of global CCI Revenues. 40 percent of jobs with
the largest consumer base and a fast rising middleclass. Leader in
Gaming. Growing fast in Movies and Books.
Europe: 32 percent of global CCI Revenues. 25 percent of jobs cultural
economy is rooted in history, underpinned by strong public support, a
highly educated population and a strong concentration of creators.
North America: 28 percent of global CCI Revenues. 15 percent of jobs.
Strong international influence and leader Movies, TV, and Performing
Latin America, 6 percent of global CCI Revenues. 16 percent of jobs TV
is King. Latin American TV shows travel worldwide, as well as music and
Africa and Middle East: 3 percent of global CCI Revenues. 8 percent of
jobs. Opportunities in Film production. TV, and Music. Informal economy
for example unofficial music performances is a significant part of the
cultural scene, and a reservoir of jobs.
* Advertising, architecture, books, gaming, music, movie, newspapers and
magazines, performing arts, radio, TV, visual arts.
SOCAN is a member-based organization that represents the Canadian performing
rights of more than four-million Canadian and international music
creators and publishers. SOCAN is proud to play a leading role in
supporting the long-term success of its more than 130,000 Canadian
members, and the Canadian music ecosystem overall. SOCAN licenses more
than 125,000 businesses in Canada, and distributes royalties to its
members and music rights organizations around the world. SOCAN also
distributes royalties to its members for the use of their music
internationally in collaboration with its peer societies. www.socan.ca
CISAC - the International Confederation of Societies of Authors and
Composers - is the world's leading network of authors' societies (also
referred to as Collective Management Organizations, or CMOs). With 230
member societies in 120 countries, CISAC represents four-million
creators from all geographic areas and artistic repertoires; music,
audiovisual, drama, literature and visual arts. CISAC is presided over
by electronic music pioneer Jean-Michel Jarre and the organization's
four vice-presidents are: Beninese singer Angélique Kidjo, Senegalese
sculptor Ousmane Sow, Indian poet, scriptwriter and lyricist Javed
Akhtar and Argentinean film director Marcelo Piñeyro. CISAC protects
the rights and promotes the interests of creators worldwide. We enable
collective management organizations to seamlessly represent creators
across the globe and ensure that royalties flow to authors for the use
of their works anywhere in the world.
Founded in 1926, CISAC is a non-governmental, not-for-profit
organisation with headquarters in France and regional offices in Africa
(Burkina Faso), Latin America (Chile), Asia-Pacific (China) and Europe
(Hungary). www.cisac.org | Twitter: @CISACNews | Facebook: CISACWorldwide.
For further information:
SOCAN: Andrew Berthoff, 416-442-3836, firstname.lastname@example.org
CISAC: Joanna Kirk, +33 6 61 85 56 33, email@example.com