Tech-Entertainment Company signs boutique firm as AOR
TORONTO, April 19, 2016 /CNW/ - New-Zealand born Booktrack has engaged Herscu & Goldsilver to lead its North American PR efforts.
The Booktrack platform, which has over three million engaged readers, synchronizes movie style soundtracks and ambient sound effects to create an immersive reading experience, changing the way people read, write, and publish their stories.
Booktrack launched its online store in 2015, and has brought in Herscu & Goldsilver to build awareness among readers, writers and publishers.
"We could tell right away that they just got it. Their enthusiasm was palpable," said Liz Ridout, CMO of Booktrack. "The buzz around Herscu & Goldsilver has been growing, and we're thrilled to have them on board to help us amplify Booktrack's message."
Booktrack chose Herscu & Goldsilver for the agency's unique storytelling abilities, coupled with its unconventional tactics to build brand awareness and unparalleled media relationships. H&G has previously worked with beloved Canadian brand Indigo and was recently named one of the world's top 10 crowdfunding partners by Indiegogo. The agency has dominated the tech and startup industry since its launch a year ago.
For more information about Booktrack, visit www.booktrack.com.
If you'd like to learn about Herscu & Goldsilver, please visit www.herscugoldsilver.com.
About Herscu & Goldsilver: Herscu & Goldsilver is a technology and lifestyle public relations agency that specializes in building brand awareness for startups and innovative products. Founded by Corey Herscu and Samantha Goldsilver, the agency has grown rapidly in the past year with new client and staff additions. The agency offers many services including media relations, strategic planning and social media. They strive to use unconventional and creative tactics to provide the best results for their clients.
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Image with caption: "Herscu & Goldsilver (CNW Group/Herscu & Goldsilver)". Image available at: http://photos.newswire.ca/images/download/20160419_C4401_PHOTO_EN_666490.jpg
For further information: Media Contact: Corey Herscu, 416-230-2225 ext. 101, firstname.lastname@example.org