- Final Premiere Week data confirms that MARVEL'S AGENTS OF S.H.I.E.L.D. is the biggest debut of any series on record in Canada with 3.6 million
- Newcomer PERSON OF INTEREST becomes instant Top 15 series -
- CTV's revamped Tuesday night primetime lineup grows 20% -
To tweet this release: http://bit.ly/GNQVFI
TORONTO, Oct. 9, 2013 /CNW/ - CTV's MARVEL'S AGENTS OF S.H.I.E.L.D. continues to soar as the break-out hit of the season with 2 million
viewers last night, winning Tuesday as the most-watched program in
Canada with all key demos. The win comes as final data from BBM Canada
released this week reveals a record-breaking 3.6 million viewers
watched the series premiere on Sept. 24, making it the most-watched
premiere of any series on record in Canada. MARVEL'S AGENTS OF S.H.I.E.L.D. ranked as the #2 program of the week during Premiere Week, behind only THE BIG BANG THEORY which delivered a remarkable 5.2 million viewers on average for its two
episodes on Sept. 26 on CTV.
Overall, Tuesday night's core primetime audience has grown by 20% with
total viewers on CTV compared to last fall, and leads Global among the
key adult demos by 15% to 36%.
Last night's electric episode of MARVEL'S AGENTS OF S.H.I.E.L.D., which saw the birth of super villain Graviton, was also up 9% on
average compared to last week's overnight audiences with total viewers
and A25-54. Head-to-head, it delivered more viewers than NCIS (Global/CBS) with all
key demos: A25-54 (+46%), A18-49 (+51%), and A18-34 (+87%). In Premiere
Week, MARVEL'S AGENTS OF S.H.I.E.L.D. led NCIS (3.06 million) by 18% among total viewers.
Meanwhile at 10 p.m., PERSON OF INTEREST has delivered on its promise by becoming an instant Top 15 program in
Canada. Last night, PERSON OF INTEREST delivered 1.53 million viewers, besting timeslot competitor CHICAGO FIRE
(1.1 million viewers; Global/NBC) with total viewers (+39%) and all key
demos: A25-54 (+25%), A18-49 (+24%), and A18-34 (+6%). During Premiere
Week, PERSON OF INTEREST was watched by 2 million viewers, leading CHICAGO FIRE (1.5 million) by
34% among total viewers.
All of last night's episodes on CTV and CTV Two are available across
CTV's digital platforms on CTV.ca, the CTV App, the CTV Mobile channel
and through video on demand partners such as Bell Fibe.
SOCIAL MEDIA LINKS:
CTV is Canada's #1 private broadcaster. Featuring a wide range of
quality news, sports, information, and entertainment programming, CTV
has been Canada's most-watched television network for the past 12 years
in a row. CTV is a division of Bell Media, Canada's premier multimedia
company with leading assets in television, radio and digital. Bell
Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada's largest
communications company. More information about CTV can be found on the
network's website at ctv.ca.
Source: BBM Canada, Fall 2012 = 9/24/2012-12/9/2012, Primetime 8-11 p.m.
CTV electronic audience databases incorporate data beginning in 1994.
Audiences prior to August 31, 2009 based on BBM Nielsen Media Research
Mark II meters.
For further information:
Tonia Addison, CTV, CTV Two 416.384.5325 or firstname.lastname@example.org
Jim Quan, CTV, CTV Two, 416.384.5311 or email@example.com