CTV's ETALK Continues Decade-Long Reign as the #1 Canadian Source for Coverage of the Toronto International Film Festival®

- Up 26% versus last year, ETALK's TIFF coverage this year averaged nearly 700,000 viewers, its highest TIFF average audience to date -
- ETALK wins all nights of TIFF® coverage with an 84% advantage over ET CANADA and 33% over ENTERTAINMENT TONIGHT -
- Overall, 6.4 million viewers tune in to ETALK's coverage for the duration of the Festival -

To tweet this release: http://bmpr.ca/1uKMPBS

TORONTO, Sept. 18, 2014 /CNW/ - For the 10th year in a row, CTV's ETALK has maintained its unrivalled position as the #1 Canadian source for complete coverage of the Toronto International Film Festival® (Sept. 4-14). Up 26% over last year, Numeris (BBM Canada) data reveals ETALK's 2014 TIFF coverage delivered an average audience of 694,000 viewers - the program's highest TIFF average audience to date. Continuing to provide the best access and up-to-the-minute entertainment news, ETALK claimed eight out of eight nights of coverage during the Festival, delivering 84% more total viewers than ET CANADA (378,000) and 33% more than ENTERTAINMENT TONIGHT (521,000). ETALK also led among the key A18-49, A25-54, F18-49 and F25-54 demos throughout its coverage. Overall, 6.4 million viewers tuned in to ETALK's coverage, in whole or in part, for the duration of TIFF.

Additional highlights from ETALK's 2014 Festival coverage performance:

  • ETALK delivered its highest, single-day, TIFF audience for 2014 on Sept. 4 with a final total audience of 814,000 viewers.
  • ETALK outperformed ET CANADA in all the key advertising demos: A18-34 (+66%), A18-49 (+82%), and A25-54 (+79%).
  • ETALK also led ET CANADA in the Toronto market by 21% during the Festival among total viewers (91,000 vs. 75,000), and among key demos A25-54 (+22%) and A18-34 (+7%).
  • Head to head at 7 p.m. ET/PT, ETALK delivered 33% more total viewers than ENTERTAINMENT TONIGHT and outperformed in all the key advertising demos: A18-34 (+14%), A18-49 (+43%), and A25-54 (+39%).

**Media Note** Photography for ETALK is available online at BellMediaPR.ca

Backed by the largest and most-trusted entertainment newsroom in Canada, ETALK presented Canadian viewers with the best seats in the house, reporting from various celebrity hotspots across the city. In the ETALK Lounge and Gifting Suite at the InterContinental Toronto Centre Hotel, ETALK landed exclusive interviews with Channing Tatum and Jane Fonda, and hosted dozens of others stars, including Kristen Wiig, Laura Dern, Mark Ruffalo, Andrew Garfield, Christopher Plummer, Ethan Hawke, Scott Speedman, Catherine Keener, and many more.

The show scored an exclusive sit down with the cast of This is Where I Leave You, including Jason Bateman, Tina Fey, Corey Stoll, and Adam Driver. ETALK also collected plenty of celebrity Twitpics at the Twitter Mirror in the lounge from the likes of Sam Worthington, Jon Stewart, Cara Delevingne, Kate Beckinsale, Shemar Moore, Hayden Christensen, and more. Other festival highlights include #BillMurrayDay (Sept. 5), when ETALK gifted Murray with his very own crown and sash, which he wore proudly during the evening leading up to the premiere of his new film, St. Vincent.

ETALK also hosted the 9th annual Canadian Filmmakers Party at The Spoke Club, as well as the Great Canadian Talent Face-off, presented by Telefilm. ETALK had more Canadian event exclusives than ever, including cameras inside Paul Haggis' Artists for Peace and Justice event, TIFF 2014 Rising Stars brunch, the E1 Party, and Xavier Dolan's after-party, to name a few.

And in an entertainment show first, ETALK also unveiled the "ETALK Star Screen powered by Baanto" during TIFF, a 110-inch interactive video screen that changed the way Canada's most-watched entertainment news show presented its nightly festival coverage. The massive Canadian-made interactive screen put the control room in front of the camera, allowing anchors Ben Mulroney and Tanya Kim, and the rest of the ETALK team to manipulate the show's action with a touch of a finger. From tracking celebrity locations, to creatively flipping from celebrity sightings to on-location feeds, red carpet fashions, and social media chatter, the new cutting edge Star Screen displayed it all in one dynamic environment.

Viewers can catch up on highlights of ETALK's 2014 TIFF coverage on CTV's digital platforms, including ETALK.ca/TIFF and the CTV GO app.

ETALK airs weeknights at 7 p.m. ET/PT on CTV and CTV GO, and 7:30 p.m. ET/PT on CTV Two (visit CTV.ca to confirm local broadcast times). Following their television broadcast, ETALK highlights are also posted on CTV.ca and CTV GO.

SOCIAL MEDIA LINKS:

Twitter:
@BellMediaPR
@CTV_PR
@CTV_Television
@etalkCTV
Ben Mulroney@BenMulroney
Tanya Kim@Tanya_Kim
Danielle Graham (McGimsie) - @DanielleGraham
Lainey - @LaineyGossip
Traci Melchor@stayfabulous
Devon Soltendieck@DSoltendieck
Jessi Cruickshank - @JESSI

Facebook:
Facebook.com/CTV

Instagram:
@ETALKCTV

About ETALK
Hosted by Ben Mulroney and Tanya Kim, with Senior Reporter Danielle Graham (McGimsie), and Reporters Lainey Lui, Traci Melchor, Devon Soltendieck, and Jessi Cruickshank, ETALK is the #1 most-watched entertainment newsmagazine in Canada. From the OSCARS® and the EMMY® Awards, to the GOLDEN GLOBE® and JUNO Awards, ETALK is front-and-centre, delivering up-to-the-minute news in film, television, music, and more. Celebrating both home-grown talent and international stars, ETALK became the first daily Canadian entertainment newsmagazine when it launched in 2002. ETALK is produced by Bell Media Production, and Morley Nirenberg is Director of Production and Executive Producer. Nanci MacLean is Vice-President, Bell Media Production. Mike Cosentino is Senior Vice-President, Programming, CTV Networks. Phil King is President - CTV, Sports, and Entertainment Programming. More information about ETALK can be found at ETALK.ca, as well as on Facebook and @etalkCTV

About CTV
CTV is Canada's #1 private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV has been Canada's most-watched television network for the past 13 years in a row. CTV is a division of Bell Media, Canada's premier multimedia company with leading assets in television, radio and digital. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company. More information about CTV can be found on the network's website at CTV.ca.

- CTV -

Source: Numeris (BBM Canada), Sept 4-15, 2014 (final data including overnight data with Playback build) vs. Sept 5-15, 2013 (final data)

SOURCE: CTV

For further information:

Matthew Almeida, CTV Networks, 416.384.2629 or matthew.almeida@bellmedia.ca 
Jacqui VanSickle, CTV Networks, 416.384.5091 or jacqui.vansickle@bellmedia.ca


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