- More than six hours of pre-game programming kicks off Sunday at 12
noon ET on CTV -
- CTV offers live streaming of the SUPER BOWL on CTV.ca -
- Labatt Breweries of Canada, Ford of Canada, McDonald's Restaurants of
Canada, and Nissan Canada all return as major on-air sponsors -
- New episode of the CTV Original Series MASTERCHEF CANADA kicks off
immediately following the big game -
To tweet this release: http://bit.ly/MliXes
TORONTO, Jan. 27, 2014 /CNW/ - CTV announced today its broadcast plans,
sponsor details, and associated programming for the biggest annual
television event in North America, the SUPER BOWL. CTV culminates its broadcast of the 2013-14 NFL season with exclusive
Canadian coverage of SUPER BOWL XLVIII featuring the AFC Champion Denver Broncos taking on the NFC Champion
Seattle Seahawks on Sunday, Feb. 2 (coverage begins at 12 noon ET). For the second year in a row, CTV will also offer live streaming of
the game in Canada on CTV.ca.
CTV's extensive live coverage of SUPER BOWL XLVIII from MetLife Stadium in East Rutherford, N.J. airs live nationally on Sunday, Feb. 2 beginning at 12 noon ET, with six-and-a-half consecutive hours of pre-game programming (see
below for details; visit CTV.ca to confirm local broadcast times).
In addition, RDS has live French-language coverage of SUPER BOWL XLVIII beginning at 5 p.m. ET. Radio coverage is also available on TSN Radio stations across the country and nationally online at TSN.ca/Radio.
Last year's SUPER BOWL broadcast on CTV and RDS was the most-watched broadcast of the year in
Canada with a combined television audience of 7.38 million viewers.
Mobile coverage of SUPER BOWL XLVIII is available exclusively on Bell Mobile TV.
Sponsors and Advertising
Each year, the SUPER BOWL ranks as the single hottest property for Canadian advertisers, and SUPER BOWL XLVIII is no exception with CTV exceeding all sales objectives.
Labatt Breweries of Canada returns as presenting sponsor of the SUPER BOWL on CTV, with Ford of Canada, McDonald's Restaurants of Canada, and
Nissan Canada all returning as quarter sponsors.
Key advertisers for CTV's SUPER BOWL XLVIII coverage also include Bell, Bank of Montreal, Disney, H&R Block, H&M,
Kia, Mazda, Petro Canada brand, SunCor, Telus, and Wonderful
Pistachios, among others.
Bell Media Promotional Campaign
Bell Media will leverage the SUPER BOWL as television's premier promotional outlet with a wide range of
never-seen-before on-air creative for its marquee programming. Viewers
can expect to see new creative supporting THE OSCARS®, MASTERCHEF
CANADA, and SPUN OUT on CTV, the Space original series ORPHAN BLACK,
TRADECENTRE and THE MASTERS on TSN, plus the new slate of NFL games
coming to Bell Media next season.
All original promotions were created in-house by the award-winning Bell
The SUPER BOWL XLVIII broadcast team is led by NFL on FOX play-by-play Joe Buck, who is
calling his fourth SUPER BOWL alongside analyst and Pro Football Hall of Famer Troy Aikman. Joining
them are sideline reporters Pam Oliver, Erin Andrews, and rules analyst
Mike Pereira, who will be in the booth to offer insight into
controversial plays and penalties.
During halftime, the Pepsi Super Bowl XLVIII Halftime Show, features Grammy® Award winner Bruno Mars performing with the legendary Red Hot Chili Peppers.
TSN at SUPER BOWL XLVIII
TSN sets up the NFL's grandest stage on SPORTSCENTRE, Canada's #1 sports news and information show. Beginning today and
continuing through to SUPER BOWL Sunday, SPORTSCENTRE will feature daily reports from Rod Smith, analysts Chris Schultz and Jesse Palmer, and reporter Farhan Lalji, who are all in East
All this week, SPORTSCENTRE will also feature SUPER BOWL-themed Top 10 countdowns and a series of SUPER BOWL essays written and narrated by the National Post's Bruce Arthur.
Also on site at SUPER BOWL XLVIII are TSN Radio 1050 Toronto host Dave Naylor, as well as TSN Radio 1290 Winnipeg hosts Gary Lawless and Andrew 'Hustler' Paterson and TEAM 1040 host Bob "The Moj" Marjanovich. Beginning Wednesday, TSN
DRIVE WITH DAVE NAYLOR on TSN 1050, HUSTLER AND LAWLESS on TSN 1290,
and BOB "THE MOJ" MARJANOVICH on TEAM 1040, will each be broadcast live
from Radio Row.
Leading up to the big game, all TSN Radio stations will deliver SUPER BOWL news and analysis from TSN's best-in-class team of football Insiders
SUPER BOWL SUNDAY Programming on CTV and TSN
10 a.m. ET - SUPER BOWL SUNDAY NFL COUNTDOWN (TSN2)
Chris Berman hosts a special four-hour edition of ESPN's popular
pre-game show with analysts Cris Carter, Mike Ditka, Tom Jackson,
Keyshawn Johnson, and NFL Insiders Chris Mortensen and Adam Schefter in
New York City's Herald Square, while Suzy Kolber, Trent Dilfer, Ray
Lewis, and Steve Young will join the show from MetLife Stadium.
Reporters Ed Werder, Sal Paolantonio, and Josina Anderson will also
contribute live updates.
12 noon ET - ROAD TO THE SUPER BOWL (CTV)
Produced by Emmy Award-winning NFL Films and narrated by Andre Braugher,
ROAD TO THE SUPER BOWL features an inside look at the most unforgettable moments, greatest
performances and most dominant teams of the 2013 NFL season. From
opening kickoff in Week 1 to the AFC and NFC Championship Games, ROAD TO THE SUPER BOWL captures the best of more than 100 players and coaches wired for sound,
accented by NFL Films' classic slow-motion footage.
1 p.m. ET - FOOTBALL AMERICA: OUR STORIES (CTV)
Produced by NFL Films, FOOTBALL AMERICA: OUR STORIES is the culmination of a season-long project built around the single
question: "Why do we love football?" NFL Films gathered thousands of
answers from fans across all walks of life, including familiar faces
such as Whoopi Goldberg, LL Cool J, and Joe Montana. FOOTBALL AMERICA: OUR STORIES, narrated by Forest Whitaker, explores those answers and celebrates the
five winners of a once-in-a-lifetime trip to the Super Bowl.
2 p.m. ET - SUPER BOWL SUNDAY PREGAME SHOW (CTV)
As co-hosts of America's highest-rated and most-watched NFL pregame show
for 20 straight seasons, NFL on FOX's Terry Bradshaw and Curt Menefee
are joined by analysts Howie Long, Michael Strahan, Jimmy Johnson, NFL
Insider Jay Glazer and rules analyst Mike Pereira to take viewers to SUPER BOWL kickoff. The SUPER BOWL XLVIII broadcast team of Joe Buck, Troy Aikman, Pam Oliver, and Erin Andrews
also contribute pre-game reports. The pre-game show also features
Michael Strahan and Charissa Thompson chatting with celebrities as they
arrive on the red carpet for the big game.
6:30 p.m. ET - SUPER BOWL XLVIII (CTV/RDS)
Joe Buck and Troy Aikman call SUPER BOWL XLVIII with reporting by Pam Oliver and Erin Andrews.
10 p.m. ET (approximately) - MASTERCHEF CANADA (CTV)
The third and first elimination episode of MASTERCHEF CANADA airs immediately following SUPER BOWL XLVIII. In this episode, the Top 16 home cooks enter the MASTERCHEF CANADA kitchen for the first time and face their first Mystery Box Challenge.
A classic and highly versatile ingredient sends them in both sweet and
savoury directions. The winner of the Mystery Box gets a huge advantage
in the Elimination Challenge choosing between the judges' favourite
ingredients from the Canadian land, sea, and air. A shocking
elimination reminds the home cooks that they are only as good as their
10 p.m. ET - SPORTSCENTRE (TSN)
SPORTSCENTRE's Rod Smith is joined by analysts Chris Schultz and Jesse
Palmer live on the field at MetLife Stadium to deliver post-game
11:30 p.m. ET - NFL PRIMETIME (TSN)
Host Trey Wingo and NFL analysts Tim Hasselbeck and Merril Hoge break
down SUPER BOWL XLVIII.
SUPER BOWL XLVIII in Canada
NFL on Bell Media
The 2013-14 NFL season is the final year before the recently announced
multi-year extension of Bell Media and the National Football League's
broadcast partnership that brings the 4 p.m. Sunday package to CTV and
TSN for the first time, allowing for a full day of Sunday NFL
programming on Bell Media channels in addition to the existing
agreement for primetime games on TSN.
SOCIAL MEDIA LINKS
#CTV and #SB48
CTV is Canada's #1 private broadcaster. Featuring a wide range of
quality news, sports, information, and entertainment programming, CTV
has been Canada's most-watched television network for the past 12 years
in a row. CTV is a division of Bell Media, Canada's premier multimedia
company with leading assets in television, radio, digital, and
Out-of-Home. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada's
largest communications company. More information about CTV can be found
on the network's website at CTV.ca.
Source: BBM Canada
For electronic measurement data that dates back to 1994. Audiences prior
to August 31, 2009 are based on BBM Nielsen Media Research Mark II
For further information:
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