CTV Appends Dec. 10 Canwest Broadcasting Release

TORONTO, Dec. 10 /CNW/ - Claims made in a release issued by Canwest Broadcasting this morning require clarification:

CLAIM: "GlobalTV.com reigns supreme in 2009"

FACT: More Canadians visit CTV.ca than GlobalTV.com. Indeed, CTV.ca has had more than double the number of video viewers and four times more site visitors than GlobalTV.com in 2009.

    
    -   CTV.ca sees 3,121,102 average unique visitors per month.
        GlobalTV.com sees 771,829.

    -   CTV.ca averaged 644,961 unique video viewers per month in 2009.
        GlobalTV.com averaged 270,280.

    -   In 2009, CTV.ca has seen 60,153,301 total video views to date.
        GlobalTV.com follows with 57,038,759.
    

CLAIM: "An independent study ... revealed more Canadians identified GlobalTV.com as the top destination for full episode video"

FACT: comScore, the industry-standard measurement agency, confirms CTV.ca averaged 644,961 Unique Video Viewers per month in 2009. GlobalTV.com averaged 270,280. In this broadcast season alone, CTV.ca saw 720,824 Unique Video Viewers a month, GlobalTV.com 380,646.*

Canadian consumers have made CTVglobemedia their online network destination of choice for news, sports and entertainment. During the past year, CTVglobemedia websites have delivered nearly eight million unique visitors and 300 million page views on average, each month, serving Canadians with dynamic, interactive content, and reaching Canadians where they are with what they want. Featuring the best delivery infrastructure in the country, CTVglobemedia's multimedia platforms include video online, websites, user generated content sites, mobile content and video on demand. Parent portals www.ctv.ca and www.globeandmail.com are the gateways to Canada's online network.

Source for all except unless otherwise indicated: comScore Video Metrix Jan.- Oct. 2009 for video, comScore Media Metrix for unique site visitors

*comScore Video Metrix September 2009 - October 2009

SOURCE CTV

For further information: For further information: Carolyn Fell, CTV Digital Media, (416) 384-2817, carolyn.fell@ctv.ca


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