CROSSMARK Canada Expands Investment in Beauty and Wellness With HABA 360

MISSISSAUGA, Ontario, May 3, 2017 /CNW/ -- CROSSMARK Canada announced today its further investment and expansion of services into Canada's Beauty and Wellness services market with the launch of HABA 360.

HABA 360 — a division of CROSSMARK — offers clients a full range of go-to-market solutions, including full turn-key commercialization, and a full menu of sales, marketing, and insights support targeting specific needs within:

  • Health – Over the Counter: Drug Identification Number, Nutritional Products Number, Devices and Functional Foods
  • Beauty – Mainstream, Prestige and Cosmetic

In partnership with the Shandex Group of companies, Canada's leading solution for licensed 3PL, distribution and fulfillment goods handling, HABA 360 offers the manufacturer a seamless single solution to customer-facing needs.

This expanded Canadian focus on the growth of Beauty and Wellness categories allows CROSSMARK to provide services at a scale that can address the unique needs of both manufacturers and retailers. This specialization will help to guide the development of successful manufacturer growth strategies that can effectively target and reach key retailers across the country.

"CROSSMARK is excited to expand our complete Commercial Solution, HABA 360, to the Canadian Health, Wellness, Beauty and OTC market," says CROSSMARK Canada President & CEO, Chris Terrio. "HABA 360 will allow CROSSMARK to provide solid end-to-end services to manufacturers who are in need of these services."

Industry veteran, Greg Kelly, has joined CROSSMARK Canada to lead HABA 360. He has more than 20 years of sales and business development experience working for tier one Beauty and Health companies, with large national retailers, and as a broker client consultant.  He has also occupied a variety of positions across sales, account management, field management, business development, retail strategy, planning, and client management.

CROSSMARK HABA 360 is located at 5580 Explorer Drive, Suite 300, Mississauga, ON L4W 4YI.

About CROSSMARK

CROSSMARK is a leading sales and marketing services company that provides growth solutions for consumer-branded suppliers and retailers. For more than 100 years, CROSSMARK has helped the world's most powerful brands achieve their business objectives across major classes of trade. Expertise includes Headquarter Sales, Retail Merchandising, Retailer Solutions, Shopper and Consumer Engagement, In-Store Events, Experiential Marketing, Shopper Marketing, In-Store Data Collection & Field Intelligence, and Analytics & Insights.

CROSSMARK is majority owned by Warburg Pincus, a global private equity firm focused on growth investing.

 

SOURCE CROSSMARK

For further information: CROSSMARK Canada, Greg Kelly, (905) 366-6333 Ext. 2334, greg.kelly@crossmark.com, http://www.crossmark.com


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