Crafted for Cold, Starbucks Introduces New Teavana® Sparkling Tea Juices in Select Stores; Expands Batch Brewed Cold Brew Coffee Nationally in Canadian Cafes

 

TORONTO, July 7, 2015 /CNW/ - Today, Canadians in Toronto and Vancouver will be among the first in the world to experience a sparkling new twist on tea with the launch of new Teavana® Sparkling Tea Juices. A beverage like no other, Teavana® Sparkling Tea Juices combine premium Teavana® Iced Tea with real fruit juice bases and carbonation to create a truly unparalleled iced beverage experience that is refreshing and delicious. July 7th also marks the national expansion of Starbucks® Cold Brew, the latest in a series of coffee experiences highlighting the skillful craft of our baristas and Starbucks® high-quality coffee.

"Year after year we are evolving our core coffee and tea platforms to bring the latest trends and elevated taste experiences to our customers across the country," says Kevin Reid, director, Food & Beverage, Starbucks Canada.  "We're thrilled that Canadians are among the first in the world to taste our refreshing new handcrafted Teavana® Sparkling Tea Juices and that we're introducing the country to our smooth, rich Cold Brew on a scale that is currently unmatched."

Available in two flavours, Teavana® Sparkling Black Tea & Tangerine and Teavana® Sparkling Passion Tango™/mc Tea & Pineapple, Teavana® Sparkling Tea Juices are available in select stores in Toronto and Vancouver beginning July 7th. To prepare the Teavana® Sparkling Tea Juices, select stores in Toronto and Vancouver are now equipped with Starbucks proprietary Fizzio™ machines, conceived and developed in-house with some of the top carbonation experts in the industry. As customization is a cornerstone of the Starbucks Experience, the Starbucks Fizzio™ machine was built with the capability to adjust the amount of carbonization in beverages. Customers will also be able to add carbonation to existing beverages like Iced Tea and Starbucks Refreshers® beverages for an additional charge of $.50 CAD.

A new option for customers who like their coffee iced, Starbucks® Cold Brew will be a core menu item at participating stores across Canada. After a successful select launch in March, Starbucks is nationally expanding Starbucks® Cold Brew, the latest in a series of coffee experiences highlighting the skillful craft of our baristas and Starbucks® high-quality coffee.

Starbucks® Cold Brew is handcrafted to be cold, from the thoughtfully selected beans to the slow steeping of the grounds, to the small batches carefully made in our stores every day. Our baristas freshly grind our special Starbucks® Cold Brew Blend, and then steep the coffee in cool water for 20 hours. This results in a concentrated coffee that when carefully measured and combined with water and ice, creates a smooth Cold Brew coffee with rich flavours.

To pair perfectly with one of Starbucks new refreshing cold beverage selections, the company is adding two new core sandwich offerings and two new limited time Bistro Boxes to the menu across Canada offering a delicious lunch or on-the-go snack option:

  • BBQ Beef Brisket on Sourdough – Savoury BBQ Beef Brisket layered with Gordon Biersch beer-braised onions and Sonoma Jack Cheese on toasted sourdough.
  • Old-Fashioned Grilled Cheese - Three cheese blend of aged white cheddar, yellow cheddar and mozzarella cheese warmed and served on hearty multigrain bread.
  • Power Bistro Box – A selection of marble cheddar cheese, crackers, smoked turkey sausage, baby carrots and a cashew almond nut mix. Available for a limited time.
  • Veggie & Hummus Bistro Box – A variety of crispy multigrain crackers, chickpea hummus dip, sugar snap peas, baby carrots and a fruit and nut trail mix available for a limited time.

For more information on Starbucks® latest beverage and food offerings, please visit news.starbucks.com or www.starbucks.ca

About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with more than 21,000 stores around the globe, Starbucks is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit our stores or online at Starbucks.ca and news.starbucks.com

SOURCE Starbucks Coffee Canada

Image with caption: "Teavana® Sparkling Passion Tango™/mc Tea & Pineapple (CNW Group/Starbucks Coffee Canada)". Image available at: http://photos.newswire.ca/images/download/20150707_C8328_PHOTO_EN_438407.jpg

Image with caption: "Teavana® Sparkling Black Tea & Tangerine (CNW Group/Starbucks Coffee Canada)". Image available at: http://photos.newswire.ca/images/download/20150707_C8328_PHOTO_EN_438409.jpg

Image with caption: "Starbucks® Cold Brew (CNW Group/Starbucks Coffee Canada)". Image available at: http://photos.newswire.ca/images/download/20150707_C8328_PHOTO_EN_438402.jpg

Image with caption: "BBQ Beef Brisket on Sourdough (CNW Group/Starbucks Coffee Canada)". Image available at: http://photos.newswire.ca/images/download/20150707_C8328_PHOTO_EN_438411.jpg

Image with caption: "Old-Fashioned Grilled Cheese (CNW Group/Starbucks Coffee Canada)". Image available at: http://photos.newswire.ca/images/download/20150707_C8328_PHOTO_EN_438405.jpg

For further information: Media Contact: Carly Suppa, Starbucks Canada, press@starbucks.com

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