COURVOISIER LAUNCHES LANDMARK LUXURY COGNAC IN CANADA

L'Essence de Courvoisier will be the enduring legacy for retired Master Blender Jean-Marc Olivier

TORONTO, Aug. 26 /CNW/ - Courvoisier, one of the world's leading cognac houses, has launched a new addition to its collection of luxury cognacs, L'Essence de Courvoisier. Following years of exploration to create the perfect blend, L'Essence de Courvoisier will be the jewel of Courvoisier's already illustrious line. Only 50 bottles of L'Essence de Courvoisier will now be sold in select liquor stores and on-premise accounts Canada-wide at an approximate retail price of $3,200 per bottle.

This new cognac embodies Courvoisier's philosophy of fusing the traditions of a centuries old cognac house with its innovative approach. The L'Essence de Courvoisier blend consists of special reserves from the early 20th century offering depth and harmony to L'Essence de Courvoisier - the era that introduced its highly acclaimed and innovative Napoleon cognac. These reserves are complemented with 'eaux de vie' from the later 20th century - marking innovations in distillation and barrel-making techniques.

Courvoisier has partnered with leading French crystal house, Baccarat, to create a stunning crystal decanter, with both teams working tirelessly to ensure the finished product is as appealing in appearance as it is in taste. Each decanter is handmade to achieve its dazzling shape, and is individually numbered adding to its exclusivity. This elegant piece, created by the highly skilled craftsmen at Baccarat features a brilliantly conceived decanter suspended in a timeless and elegant frame, inspired by the signature Courvoisier teardrop silhouette.  

Courvoisier's association with Napoleon is renowned, and his pioneering outlook still influences the cognac house today.  The crystal stopper on the decanter is inspired by the legend of Napoleon's ten signet rings, which were bestowed upon favoured military commanders who had committed noble acts.

Brand Manager for Courvoisier Canada, Nina Knežević comments, "L'Essence de Courvoisier embodies our commitment to heritage and tradition and supports our desire to evolve. This cognac is the result of years of passionate exploration by our dedicated team, who worked tirelessly on this complex project. Partnering with Baccarat ensured we developed an exquisite decanter that complements the superior quality of the spirit."

Creator and Master-Blender of L'Essence de Courvoisier, Jean-Marc Olivier, adds,"L'Essence de Courvoisier is a timeless blend of the finest 'eaux de vie' from the last two centuries. Hand-selected as the most innovative of their generation, blended together to produce L'Essence de Courvoisier - a definitive cognac for any era." 

Director of Spirit Quality Control and Global Brand Ambassador, Pierre Szersnovicz has premiered L'Essence on the global stage to key influencers, media and the beverage trade through seminars, tastings and VIP media events. He is introducing L'Essence to the Canadian market with a cross-country tour taking place from August 26 through to September 1.

About Courvoisier
Founded in the early 19th century, Courvoisier is renowned for producing the finest cognacs.  Considered a pioneer in the industry, Courvoisier is the only cognac to be awarded France's highest honour for excellence - the Prestige de la France. Courvoisier heritage can be traced back to Napoleonic times. 

About Beam Global Canada Inc.
Beam Global Canada is building brands people want to talk about. Inspiring conversations in Canada and around the world, our brands include Canadian Club® Canadian Whisky, Jim Beam® Bourbon, Sauza® Tequila, Courvoisier® Cognac, Maker's Mark® Bourbon, Laphroaig® Islay Single Malt Scotch Whisky, Cruzan® Rum, Banff Ice® vodka, and Alberta Premium® Canadian Whisky.  Distribution partnerships in Canada include: The Macallan® and  Highland Park® Single Malt Scotches, The Famous Grouse, Brugal® Rum, Russian Standard® vodka and Bols® Liqueurs.

Beam Global Spirits & Wine Inc. is part of Fortune Brands, Inc. (NYSE: FO), a leading consumer brands company. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, visit href="http://www.beamglobal.com/">www.beamglobal.com and href="http://www.drinksmart.com/">www.drinksmart.com

/NOTE TO PHOTO EDITORS: A photo accompanying this release is available at http://photos.newswire.ca. Images are free to accredited members of the media/.

SOURCE COURVOISIER

For further information: For further information:

To obtain images, tasting notes or to arrange an interview with Pierre Szersnovicz, please contact:

Paula Oreskovich/Anthony Tiburzi
PraxisPR
905.949.8255 Ext: 223/227
paula@praxispr.ca/anthony@praxispr.ca

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