The Iconic Canadian Company, Founded In 1948, Unveils An
Of Women's Boots That Will Surprise People
Who Remember The Cougar Of The Past
BURLINGTON, ON, Sept. 28 /CNW/ - Cougar, the Canadian shoe company whose
winter boots have been worn and loved by millions of Canadian families,
is back. The company, affectionately remembered for its down-to-earth,
highly functional footwear, is reinventing itself for a new generation
of Canadians - and the world.
Cougar made footwear history in 1976 when it introduced a simple work
boot-inspired winter boot for men, women and children known as the
Pillow boot. More than 8 million Canadians wore the caramel leather,
calf-high, rubber-soled, lace-up with the red fleece lining that was
fashion-forward in its time and became one of the few truly iconic items
of apparel Canada has ever produced. For adults the Pillow boot was the
perfect warm, comfortable and durable boot for shoveling snow and
navigating slush-filled winter streets. And for the country's hundreds
of thousands of students, Cougar Pillow boots were pure fashion, worn
loose-laced and open with red fleece-lined tongues flopping, regardless
of the weather.
Now, for Winter 2010/11, Cougar is introducing a fresh, modern
fashion-forward collection of boots for women that are the first wave of
the company's ambitious plan to once again make Cougar a household
name. "We're proud of our history and it illuminates where we're going,
but we're focused on the future. Women's boots have never been as
exciting as they are today," says Steve Sedlbauer, company President and
The tightly edited collection takes great Canadian rough weather
classics and updates them in fresh new ways. "Our boots are more
diverse in styling and incorporate more fashion influences and wide
ranging materials than they have in years," Sedlbauer says, and adds
that a lot of those details are Canadian inspired. "At Cougar we've
used wonderful details like lug soles, faux fur, belts, buckles and
cuffs to bring great classics to life. But while we're all about
fashion, we aren't forgetting function. No one knows more than we do
about keeping Canadian feet warm and dry."
Highlights include riding-inspired rain boots in black or red and cuffed
in plaid, rubber motorcycle boots, and nylon brocade calf-high laced
boots trimmed in faux fur. The new wedges, chunky high heels and modern
twists on classic suede hiking boots are here as well. A favourite with
editors who had a first look is a pull-on ankle boot in rubber with a
sneaker-inspired sole and a fold-down black and red hiking sock cuff.
The newly revitalized Cougar has a fresh visual identity as well,
including a new logo, an exciting video on their website (www.cougarshoes.com)
and a slogan that sums up their fresh new attitude, For The World You
Walk On. Love What You Wear.
Please visit www.cougarshoes.com
for retail availability.
SOURCE COUGAR SHOES INC.
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