Donations collected will be forwarded to the Red Cross
MONTREAL, Jan. 15 /CNW Telbec/ Couche-Tard / Circle K began today to do its part to help the victims of the earthquake in Haiti by partnering with the Quebec division of the Canadian Red Cross.
From Friday, January 15 to Sunday, January 24, each time customers add a donation of $1 or more to their purchase at any of the 625 outlets in Quebec and Atlantic Canada, Couche-Tard / Circle K will match the donation, with all proceeds going to the Red Cross. This contribution will help the organization respond to the urgent needs of thousands of earthquake victims: food and water, clothing, temporary accommodation, first aid, psychological care, etc.
"The large Couche-Tard family wanted to do something concrete to help those trying to cope with this tragedy," explains Michel Bernard, Vice-President of Eastern Canada Operations for Couche-Tard. "In order to act as quickly as possible, we have decided to collect donations throughout our vast network of stores, which each day serves close to 500,000 people."
Through the initiative, Couche-Tard hopes bring relief to the Haitian people and hope for better days ahead.
Alimentation Couche-Tard Inc. is the leader in the Canadian convenience store industry. In North America, Couche-Tard is the largest independent convenience store operator (whether integrated with a petroleum company or not) in terms of number of company-operated stores. Couche-Tard currently operates a network of 5,904 convenience stores, 4,128 of which include motor fuel dispensing, located in 11 large geographic markets, including eight in the United States covering 43 states and the District of Columbia, and three in Canada covering all ten provinces. More than 52,000 people are employed throughout Couche-Tard's retail convenience network and service centers.
SOURCE Alimentation Couche-Tard Inc.
For further information: For further information: Media relations: Isabelle Fafard, (514) 865-8157, firstname.lastname@example.org; www.couche-tard.com