MONTREAL, June 12, 2015 /CNW Telbec/ - Cossette recently won its bid for the Business Development Bank of Canada (BDC) account to handle all of the organization's communications activities.
"Cossette demonstrated their ability to mount major national campaigns across multiple platforms. This combined with their profound understanding of the challenges facing entrepreneurs and their strategic insight convinced us to choose them as a business partner for the coming years," said Michel Bergeron, Senior Vice-President of Marketing and Public Affairs at BDC.
"BDC's raison d'être is to help entrepreneurs grow and develop, and it just so happens that the entrepreneurial spirit is a core value at Cossette—in fact, it's in our DNA. This common vision makes us the ideal partner to support BDC in achieving its objectives," noted Sylvain Lemieux, Senior Vice-President at Cossette in Montreal.
The agency's role will be to accompany BDC in developing its communications initiatives, including its brand image, corporate identity, ad campaigns, strategic planning, and digital strategy. Although the mandate will be carried out in Montreal, home to BDC's headquarters, all of Cossette's Canadian offices will be called on to lend their expertise.
Canada's business development bank, BDC, puts entrepreneurs first. With almost 2,000 employees and more than 100 business centres across the country, BDC offers loans, consulting services, growth and business transition capital, securitization, as well as venture capital to more than 30,000 small and medium-sized companies. Their success is vital to Canada's economic prosperity. www.bdc.ca
Cossette is an independent, fully integrated marketing communications agency that holds a dominant position in Canada and can call on a network of specialized agencies operating around the world. Cossette is a community of talents, a unique gathering of expertise and creativity that builds strong brands for its clients and maintains a dialogue with consumers. Cossette has offices in Quebec City, Montreal, Toronto, Vancouver and Halifax.
SOURCE COSSETTE INC.
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