Corus Entertainment Selects Siemens to Lead Media Modernization Effort


    
    Toronto headquarters will set new global standard for broadcast technology
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<p>NORWALK, Conn., <chron>Oct. 27</chron> /CNW/ -- Corus Entertainment, one of Canada's most successful integrated media and entertainment companies, has selected Siemens IT Solutions and Services, Inc. to be its technology partner in making the transition into the new Corus Quay headquarters in <location>Toronto</location>. The consolidation of Corus offices into a single, integrated facility will be one of the most ambitious and technologically sophisticated media projects in <location>North America</location>. The move will be completed and Corus will be live on air by the end of next year. The multi-million dollar project will bring more than 10 separate offices and more than 1,100 Corus employees together into a magnificent technologically and architecturally significant broadcast and production facility on the shores of Lake Ontario. Corus Quay is destined to become a community landmark and a broadcasting technology jewel.</p>
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    (Logo:  http://www.newscom.com/cgi-bin/prnh/20070904/SIEMENSLOGO )

    
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<p>"Siemens has already shown that it can complete a media integration of enormous size and complexity," said <person>Scott Dyer</person>, CTO of Corus Entertainment. "To go live in a new, integrated media environment we needed a partner with the capability, experience and innovative thought leadership to help guide our integration and relocation efforts. We expect that Corus Quay will set a new standard for Corus, for <location>Toronto</location> and for broadcast providers throughout <location>North America</location> and we're very pleased that Siemens is the lead systems integrator for this effort."</p>
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<p>With a host of television and radio stations and a global reputation in broadcast animation, Corus possesses a dynamic entertainment portfolio. This new facility allows Corus to maximize its production and broadcast content in ways never before realized. In developing this new facility, Siemens will draw upon its extensive experience in developing broadcast technology systems for the BBC. The new facility will draw from Siemens' experience in delivering Facility Design and Build projects for major broadcasters in <location>Europe</location> and the Asia Pacific region.</p>
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<p>"This is a very complex and demanding media integration project," said Holger Kormann, Vice President and General Manager of Siemens IT Solutions and Services <location>Canada</location>. "It builds upon our extensive experience from migrating the BBC to a digital environment and affords us an opportunity to dramatically transform the design and delivery of content for Corus Entertainment, one of Canada's leading broadcasters. This is a very aggressive timeframe and the inherent nature of broadcasting means that there is no margin for error," said Kormann. "But we appreciate the opportunity to be Corus Entertainment's production and broadcast technology partner and help them transition to the next generation of broadcast technology."</p>
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<p>Siemens will be responsible for developing and implementing a detailed design of the broadcast system, resulting in more than 20 standard and high definition broadcast signals going live from Corus Quay. The system will include such core broadcast technology as Ingest, Play Out, Master Control, and scheduling systems. Overall, the new Siemens broadcast architecture will improve internal workflows, speed content integration and allow Corus to efficiently distribute content whenever and wherever there is consumer demand.</p>
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<p>In the future, Corus also plans to implement a Digital Asset Management System that will produce linear and non-linear broadcast content and more efficiently utilize the vast array of content they own. "This transition to new technologies in a new facility will allow us to be far more nimble in responding to market demands," said Dyer. "The broadcast industry is a very dynamic industry, with content being consumed in a variety of ways -- from traditional radio and television viewing to streaming to mobile devices, to interactive social media. Partnering with Siemens will allow us to respond to market shifts and quickly deliver high quality content in a high quality fashion -- anytime; anywhere. It's a very exciting initiative."</p>
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    About Siemens IT Solutions and Services
    
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<p>Siemens IT Solutions and Services is an internationally leading provider of IT solutions and services. It covers the entire IT service chain from a single source, from consulting to system integration, right through to the management of IT infrastructures. In addition, Siemens IT Solutions and Services extends the range of offerings of the Siemens sectors to include software developments and IT solutions. With its comprehensive know-how and industry-specific knowledge, Siemens IT Solutions and Services provides measurable added value for its customers. The Siemens division employs around 41,000 people and posted annual sales of about <money>$5.3B</money> Euro in fiscal year 2008. More information at: <a href="http://www.usa.siemens.com/it-solutions">www.usa.siemens.com/it-solutions</a>.</p>
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    About Corus Entertainment Inc.
    
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<p>Corus Entertainment Inc. is a Canadian-based media and entertainment company. Corus is a market leader in specialty television and radio with additional assets in pay television, advertising services, television broadcasting, children's book publishing and children's animation. The company's multimedia entertainment brands include YTV, Treehouse, W Network, CosmoTV, VIVA, Movie Central, HBO <location>Canada</location>, Nelvana, Kids Can Press and radio stations including CKNW, CKOI and Q107. Corus creates engaging branded entertainment experiences for its audiences across multiple platforms. A publicly traded company, Corus is listed on the <location>Toronto</location> (CJR.B) and New York (CJR) exchanges. Experience Corus on the Web at <a href="http://www.corusent.com">www.corusent.com</a>.</p>
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For further information: For further information: Scott M. Smith, Siemens, Scott.m.smith@siemens.com, +1-678-327-9864 Web Site: http://www.usa.siemens.com/it-solutions

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