TORONTO, Jan. 9, 2013 /CNW/ - Corus Entertainment announced today that the Company has entered into a partnership with NBCUniversal to operate iVillage Canada, and to represent Canadian advertising inventory on the iVillage
network sites. The addition of iVillage to Corus' robust offerings of
specialty channels, websites and research aimed at women bolsters
Corus' leadership position in the delivery of content and advertising
solutions to the coveted female demographic across multi-media
As an established online brand and destination, iVillage offers women a
place to connect, share advice and engage in conversations on topics
from parenting, health, entertainment, style, food, living and
relationships. iVillage.ca will continue to offer audiences its
successful original content, while integrating new material from Corus'
other media properties such as W Network and CosmoTV into the site.
"iVillage affords Corus and our clients expanded opportunities for
high-impact, customized sponsorship and advertising solutions that
complement our current array of advertising offerings for women. This
partnership solidifies our commitment to deliver premium content and
audience engagement opportunities across platforms," said Maria Hale, Vice President, Head of Digital and Content Distribution, Television,
Corus Entertainment. "We are delighted to partner with NBCU on yet
another innovative business opportunity and look forward to working
with the strong iVillage team."
"We're thrilled to partner with Corus to expand iVillage Canada's
content offerings, as well as to deepen NBCU's existing relationship
with the company," said Lulu Phongmany, Director, Business Development, NBCUniversal. "Corus is the perfect
complement to iVillage as we continue to build our international
business and engage our audiences in new ways."
Starting February 1, 2013, iVillage.ca will launch the Canadian version
of the iVillage Guest Editor Program with popular W Network
personalities taking on editorial duties at iVillage.ca for one week each, creating relevant and compelling content. W Network
personalities who will participate include Candice Olson from Candice Tells All; Majumder Manor's Shaun Majumder and Shelby Fenner; and Property Brothers Drew and Jonathon Scott.
About Corus Entertainment Inc.
Corus Entertainment Inc. is a Canadian-based media and entertainment
company. Corus is a market leader in specialty television and radio
with additional assets in pay television, television broadcasting,
children's book publishing, children's animation and animation
software. The Company's multimedia entertainment brands include YTV,
Treehouse, Nickelodeon (Canada), ABC Spark, W Network, OWN: Oprah
Winfrey Network (Canada), CosmoTV, Sundance Channel (Canada), Movie
Central, HBO Canada, Nelvana, Kids Can Press, Toon Boom and 37 radio
stations including CKNW AM 980, 99.3 The FOX, Country 105, 630 CHED,
Q107 and 102.1 the Edge. Corus creates engaging branded entertainment
experiences for its audiences across multiple platforms. A publicly
traded company, Corus is listed on the Toronto Stock Exchange (CJR.B).
Experience Corus on the web at www.corusent.com.
iVillage is one of the largest communities for women online. Every day,
women come to iVillage to connect, share advice, find life solutions
and inspiration, and engage in conversations that matter most to them
in the areas of Pregnancy & Parenting, Health, Food, Entertainment and
Beauty & Style. Additional businesses and brand extensions include
iVillage Mujer de Hoy (partnership with Telemundo), iVillage UK,
iVillage Australia, iVillage Canada, Petside.com, Dinnertool.com, LifeGoesStrong.com, Astrology.com and GardenWeb.com. Based in New York City, iVillage Inc. is part of the NBC News Digital
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SOURCE: Corus Entertainment Inc.
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