Ontario Ministry of Transportation recognizes Corby for its New Year's
Eve "Don't Pay the Price" partnership with the TTC
TORONTO, June 11, 2014 /CNW/ - The Ontario Ministry of Transportation
has recognized Corby Spirit and Wine as the recipient of its 2013 Road Safety Achievement Award in the category of Corporate Leadership at a ceremony on Tuesday night.
Corby received this award for its "Don't Pay the Price" New Year's
Eve partnership with the TTC (Toronto Transit Commission) to
raise awareness about drinking and driving.
In the 3-year agreement signed in June 2013, Corby committed to
sponsoring the transit fare for all TTC bus, streetcar, and subway
service throughout the City of Toronto on New Year's Eve. This
first-of-its-kind initiative offers everyone in the GTA a way to get
home safely on one of the most celebrated nights of the year. The
campaign entitled "Don't Pay the Price" refers to both paying the price
of transit fare, and the price of driving under the influence.
The Road Safety Achievement Awards were established over sixteen years
ago by the Ministry of Transportation to recognize the outstanding
contributions of individuals, groups and organizations who work to
improve the safety of Ontario's roads.
"I am truly honoured to accept this award on behalf of everyone here at
Corby," said CEO Patrick O'Driscoll. "Responsible consumption is at the
core of our values, and it is fantastic to be recognized for our
commitment and efforts. I'm proud to support a cause that has a
positive impact on the safety of our roads, and I sincerely hope that
the message behind this initiative continues to resonate year-round."
"On behalf of the TTC's 1.7 million daily riders, thank you Corby Spirit
and Wine for your generosity and leadership in allowing Torontonians to
ride the TTC for free on New Year's Eve, knowing we will get them home
safely," said TTC CEO Andy Byford.
Corby's partnership with the TTC was announced on its third annual
Responsib'All Day: a day of action founded by its majority shareholder
Pernod Ricard S.A. - and recognized by all of its 19,000 employees
around the world. The Group stops business for the day; instead
participating in a multitude of local initiatives and events which
allow employees to talk directly with customers, distributors, and
consumers about the 5 commitments made in 2012 by Pernod Ricard and 13 other signatories in the wine,
spirits and beer industry.
Corby's New Year's Eve transit sponsorship project has also received
international recognition internally within the Pernod Ricard Group -
winning a Premier Award in the category of CSR Best Practices
"Raising awareness about drinking and driving is one of the key facets
of Corby's commitment to responsible consumption," said Amandine Robin,
Director of Communications, PR and CSR. "We're proud to show our
dedication to this issue by taking action to help keep Torontonians
About Corby Spirit and Wine
Corby Spirit and Wine Limited is a leading Canadian marketer and
distributor of spirits and imported wines. Corby's portfolio of
owned-brands includes some of the most renowned brands in Canada,
including Wiser's®, Lot 40®, and Pike Creek® Canadian whiskies as well
as Lamb's® rum, Polar Ice® vodka and McGuinness® and Criollo® liqueurs.
Through its affiliation with Pernod Ricard S.A., a global leader in the
spirits and wine industry, Corby also represents leading international
brands such as ABSOLUT® vodka, Chivas Regal®, The Glenlivet® and
Ballantine's® Scotch whiskies, Jameson® Irish whiskey, Beefeater® gin,
Malibu® rum, Kahlúa® liqueur, Mumm® champagne, and Jacob's Creek®,
Wyndham Estate®, Stoneleigh®, Campo Viejo® and Graffigna® wines. Corby
was named one of the 50 Best Workplaces in Canada by The Great Place to
Work® Institute Canada for the last three years in a row. Corby is a
publicly traded company based in Toronto, Ontario, and listed on the
Toronto Stock Exchange under the trading symbols CSW.A and CSW.B. For
further information, please visit our website or follow us on LinkedIn.
SOURCE: Corby Spirit and Wine Communications
For further information:
Director, Communications, Public Relations and CSR
Telephone: (416) 479-2492