Corby introduces Absolut Lime in Canada

Absolut's latest flavoured vodka to become available
across Canada in May

TORONTO, May 4, 2017 /CNW/ - Corby Spirit and Wine Ltd. is pleased to announce that it will be introducing an exciting new product across Canada just in time for the summer: Absolut Lime. Made with natural ingredients, this vodka is fresh and fruity with a distinct note of freshly pressed lime, and can be used to take cocktails like the Lime Drop and the Lime Mule to the next level (recipes below). Absolut Lime is the newest addition to Absolut's flavoured vodka portfolio in four years, and will be available in Canadian stores starting in May.

"Absolut Lime has been coveted by consumers ever since its debut earlier this year in the USA, and we're thrilled to now introduce this fantastic product to the Canadian market," says Vanessa Clarke, Senior Brand Manager, Corby Spirit and Wine. "Our research indicates that consumers today are looking for more natural flavours, and Absolut Lime delivers using all natural ingredients and no added sugar. It's the perfect choice for classic vodka drinks with a refreshing twist."

"I've created many flavoured vodkas in my 30-year career, however, perfecting the complexity of lime has always been a challenge," says Per Hermansson, Absolut's Director of Sensory Design. "The blend we've crafted for Absolut Lime achieves everything we were looking for, offering a full bodied character that is both complex and refreshing, and like all Absolut flavours, made with natural ingredients with no added sugar."

The versatility of Absolut Lime works well as a key ingredient to any classic drink, making it perfect for every occasion. To experience the refreshing taste of Absolut Lime, try these easy-to-mix cocktail recipes:

Absolut Lime and Soda:
Add 2 oz Absolut Lime over ice in a highball glass, top up with soda. Garnish with a lime wedge.

Absolut Lime Drop:
2oz Absolut lime, 1 oz lime juice, .75 simple syrup. Shake all ingredients with ice until cold, strain into a shot glass. Sugared lime wedge on the side.

Absolut Lime Mule:
2oz Absolut lime, 1/2 lime squeezed and dropped in, ginger beer. Squeeze in a half lime into a silver mule mug. Add ice, Absolut Lime, and top up with ginger beer.

About Absolut Vodka
Launched in the US in 1979, Absolut Vodka completely redefined the premium vodka landscape, becoming synonymous with art, culture and nightlife. Every drop of Absolut Vodka is manufactured using ingredients from Åhus, a tiny village in southern Sweden. They call this process One Source: from the hard winter wheat grown in local fields, to the pristine water and the glass bottle itself, everything comes from One Source, making every Absolut bottle in the world the same distinctive character and taste.

For more information on how to experience Absolut Lime, visit www.absolut.com/ca or follow @AbsolutCanada on FacebookInstagram and Twitter.

About Corby Spirit and Wine
Corby Spirit and Wine Limited is a leading Canadian marketer and distributor of spirits and imported wines. Corby's portfolio of owned-brands includes some of the most renowned brands in Canada, including J.P. Wiser's®, Lot No. 40®, Pike Creek®, and Gooderham & Worts® Canadian whiskies as well as Lamb's® rum, Polar Ice® vodka, McGuinness® liqueurs, and the recently acquired Ungava® gin. Through its affiliation with Pernod Ricard S.A., a global leader in the spirits and wine industry, Corby also represents leading international brands such as ABSOLUT® vodka, Chivas Regal® and The Glenlivet® Scotch whiskies, Jameson® Irish whiskey, Beefeater® gin, Malibu® rum, Kahlúa® liqueur, Mumm® champagne, and Jacob's Creek®, Stoneleigh®, Campo Viejo®, and Kenwood® wines. In 2017, Corby was named one of the 50 Best Workplaces in Canada by The Great Place to Work® Institute Canada for the sixth consecutive year, and was also listed among Greater Toronto's Top 100 Employers for the third time. Corby is a publicly traded company based in Toronto, Ontario, and listed on the Toronto Stock Exchange under the trading symbols CSW.A and CSW.B. For further information, please visit our website or follow us on LinkedInTwitter (@CorbySW), and Instagram (@CorbySW).

SOURCE Corby Spirit and Wine Communications

For further information: Vanessa Clarke, Senior Brand Manager, Corby Spirit and Wine, 416-479-2463, Vanessa.Clarke@pernod-ricard.com

RELATED LINKS
www.corby.ca

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