Coors Light introduces world's first beer cans with sun activated ink technology

'Summer Certified' cans exclusive to Canadian market, six limited edition designs come to life when exposed to sunlight

TORONTO, May 16, 2017 /CNW/ - Coors Light has introduced the world's first beer cans with sun activated ink technology exclusively to the Canadian market. Available nationwide, the Coors Light Summer Certified cans have six limited edition designs painted in photochromic ink that are nearly invisible until the cans are exposed to UV rays. The moment the cans are brought into sunlight, the vibrant colours of the designs are instantaneously revealed. Coors Light's use of this packaging innovation is a world first in the beverage industry.

The bright UV activated colours do not indicate that the beer is getting warm. In fact, the cans still carry the thermochromic ink Coors Light pioneered to turn its mountain iconography blue indicating that the beer is "Cold Certified" and ready to drink. The new cans use both ink technologies harmoniously to indicate that the beer is both cold and summer certified. The Summer Certified cans are designed to encourage all Canadians to get outside and come to life in the summer sun, just like the can will.

"To enjoy the best of summer, you simply have to get outside in the sunshine with your friends and family, and these cans will come alive with you during your favourite summer moments," said Chris Waldock, Senior Director of Marketing, Molson Coors Canada. "We have a long history of innovative packaging that sets us apart; these new Coors Light Summer Certified cans are taking it to a new level of cool and we hope Canadians will get outside this summer and enjoy them!"

Available in 355 mL and 473 mL, all summer long from now until Labour Day, get your limited edition Coors Light Summer Certified Can where beer is sold.

For more information, please visit coorslight.ca

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About Molson Coors Canada:
Molson Coors Canada is the Canadian division of Molson Coors Brewing Company, a global brewer with operations in Canada, the U.S., the U.K. and Asia. The company proudly offers some of the most popular brands in Canada with an award-winning brand portfolio that includes Molson Canadian, Coors Light, Molson Export, Rickard's and Molson Canadian 67.

Molson Coors Canada employs 3,000 Canadians, operates seven breweries, including boutique breweries Creemore and Granville Island, and invests in communities from coast-to-coast through its various charitable initiatives and sports and entertainment sponsorships. Molson Coors Canada is committed to promoting its products and events in a responsible manner as part of an active, healthy lifestyle. 

SOURCE Molson Coors Canada



For further information: Media only: For more information, or to request an interview, please contact: Erin Banting at Citizen Relations at erin.banting@citizenrelations.com or 416 934 8422.

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http://www.molsoncoors.com

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