Adds Facilities and Staff to meet Growing Demand for Behavioral Analytics Platform
NEW YORK, July 16, 2015 /CNW/ - CoolaData has opened an office in New York to support increased demand for its namesake cloud-based behavioral analytics suite. More customers are discovering the benefits of CoolaData's solution, an offering that includes all infrastructural components for cloud-based analytics and data warehousing. CoolaData is the first cost-effective way for midsized businesses to understand customer behavioral patterns in a big data environment. It gives them the tools needed to increase customer acquisition, reduce churn and boost sales, retention and conversions.
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CoolaData assembled a world-class team, received funding from major investors, launched commercial product and landed a growing customer base in just two years. The company has tapped a need by offering online businesses an easier, faster and better way to make sense of user, website and mobile data.
"Behavioral analytics is a thriving segment… Moreover, it is one CoolaData seems ripe to pursue using a cloud service," said 451 Research Senior Analyst, Data Platform & Analytics, Krishna Roy in a recent report. "It has early account wins to underpin its marketing buzz."
More businesses are migrating online, driving the need to convert the flood of data into event-based analytics that can help optimize results. CoolaData's solution tracks user behavior across all channels and aggregates the data to help monetize the invaluable insights. In addition, it's not bound to structured queries; it gives users the freedom to ask any business question using CoolaSQL (CQL), a proprietary behavioral extension to the SQL language.
CoolaData's CEO Tomer Ben Moshe said: "We've taken a fresh approach in a market dominated by slow moving giants by bringing the most advanced analytics capabilities to more companies and users. CoolaData eliminates the need for an ETL, storage, database infrastructure, visualization and a BI layer, as we provide it all in one. You do not have to be a data scientist or an IT expert to use CoolaData. We make it extremely easy to process millions of events per day, query the data and understand what is happening and how to boost agility."
CoolaData is an event-based behavioral analytics company empowering data-driven businesses to generate timely actionable insights. The company processes data from tens of millions of users every day and translates it into useful business terms. The company's investors include 83North (formerly Greylock IL) and Carmel Ventures.
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