Cookson James Loyalty Announces Corporate Name Change to BestLifeRewarded® Innovations

TORONTO, July 4, 2017 /CNW/ - Cookson James Loyalty has been dedicated to changing the face of health through evidence-informed innovation since 2010. Its flagship health behaviour change platform, BestLifeRewarded®, has been recognized globally as a gold standard for advancing sustainable health behaviour change.

The company is pleased to announce that effective today, it is changing its name to BestLifeRewarded® Innovations Inc. The name change leverages the strength and credibility of the BestLifeRewarded® brand and more closely aligns the company identity with its recognized value in the market.

"The new name – BestLifeRewarded® Innovations – allows us to emphasize our market leadership and differentiation globally. We are the only company that combines innovative behavior change technologies with the best evidence, personalized approaches, investment in ongoing research and novel stakeholder collaborations which ultimately provide market innovations that actually move the needle toward improved health for Canadians," said Susanne Cookson, co-founder of BestLifeRewarded® Innovations. "As a company with its roots in evidence-informed health behaviour change and digital technology, we are committed to delivering breakthrough products and services that will continue to connect all the points in the care continuum."

About BestLifeRewarded® Innovations
Incorporated in 2010, BestLifeRewarded® Innovations (formerly Cookson James Loyalty) created its flagship platform BestLifeRewarded®, a comprehensive program that encourages members to take personal ownership for their health. Their mission in evidence-informed innovation includes all stakeholders in a "coordinated assault" to change the overall face of health in Canada.

The BestLifeRewarded® platform is a plug and play web-based solution with simple 'off line' program integration. By adding the BestLifeRewarded® program to a health management strategy, partners can expect greater organizational health awareness, better member engagement, more robust measurement and insight into the impact of your health and wellness investments.  

The BestLifeRewarded® Innovations managed software solution allows insurance carriers, employers, clinics, health authorities, pharmacies and hospitals to measure the impact of the overall program, identify areas of improvement and can uncover areas that require additional attention and focus. Through a reporting dashboard, partners will have access to the ongoing performance and positive health shifts that occur with their members as they engage in the program.

Based in Oakville, Ontario, BestLifeRewarded® Innovations currently operates individual, patient and corporate wellness programs across Canada and the Cayman Islands. 

For more information visit www.bestliferewardedinnovations.com

SOURCE BestLifeRewarded Innovations Inc.

For further information: Susanne Cookson, Co-Founder, BestLifeRewarded® Innovations, Susanne@bestliferewarded.com, (905) 336-1000 x103, (905) 559-6045

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