Converse Ushers In New Era With Ground-Breaking Chuck Taylor All Star II

THE CONVERSE CHUCK TAYLOR ALL STAR II SNEAKER IS BUILT FOR MORE WITH INNOVATIVE COMFORT TECHNOLOGY AND PREMIUM MATERIALS

BOSTON, July 23, 2015 /CNW/ -- Today, CONVERSE Inc. debuts the all new Converse Chuck Taylor All Star II, a contemporary adaptation of the exemplary Chuck Taylor All Star silhouette, for the first time overflowing with innovative Nike Lunarlon technology to support the always-on creative lifestyle. The Converse Chuck Taylor All Star II is ready for more, boasting the most recognizable exterior attributes of the original Chuck Taylor All Star. Details include the unique white foxing, rubber toe-cap and statement All Star patch, while dialing up consumer-led features and benefits to deliver a comfortable and versatile premium sneaker for Chuck Taylor lovers everywhere.

"The Chuck Taylor All Star is one of the most legendary and iconic sneakers of all time," said Jim Calhoun, Converse President and CEO. "The launch of Chuck II is a ground-breaking moment for Converse as we continue to move the brand forward through creativity and innovation, ushering in not just a new sneaker, but a completely new way of thinking."

Since its debut in 1917, the Chuck Taylor All Star has become one of the world's most celebrated sneakers, with fans, artists and musicians adopting the brand as a badge of creativity and self-expression. In creating the Chuck II, Converse obsessed over creative spirits around the world joining them on tour, in concert halls and art studios, on sidewalks and at all-night parties, and realized they wanted more. The Chuck Taylor All Star II is designed to meet the demands of the creative lifestyle and is built for the next generation of self-expression. Now, this beloved classic receives an innovative refresh, with product enhancements that stay true to the time-honored aesthetic while also providing modern comfort solutions in a premium execution.

"The Converse Chuck Taylor All Star II is a sneaker that started with one simple notion: obsession," said Richard Copcutt, Vice President/General Manager of Converse All Star. "We listened and took it to heart that people love their Chucks and want sneakers that are built to enable them to do more. The Chuck II is the full expression of this consumer obsession, staying true to the DNA of the original."

The Converse Chuck Taylor All Star II delivers:

Innovative features

  • Nike Lunarlon sockliner for superior full foot cushioning and arch support
  • Foam padded collar and non-slip gusseted tongue for 360-degree comfort
  • A perforated micro suede liner, for breathability during extended periods of wear.

Premium details
Constructed from durable premium canvas, the exterior of the Chuck Taylor All Star II elevates the sneaker's most recognizable features with premium details including:

  • A fully embroidered All Star patch
  • On-trend high foxing
  • Monochrome matte eyelets

The new Fall 2015 Converse Chuck Taylor All Star II sneaker makes its debut on Tuesday, July 28, for a suggested retail price of $70 USD (ox) and $75 USD (hi-top) at Converse retail stores, select retailers and online at Converse.com, in the following colors: Black, White, Red and Blue. 

About Converse
Converse Inc., based in Boston, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as "America's Original Sports Company"™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including men's, women's and children's footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 92 company-owned retail locations in the U.S. For more information, please visit Converse online at media.converse.com.

Photo - http://photos.prnewswire.com/prnh/20150722/240270 
Logo - http://photos.prnewswire.com/prnh/20150227/178430LOGO

SOURCE CONVERSE Inc.

For further information: Media: Christine Su, christine.su@converse.com, +1 646 563 7455, Simon Wainwright, simon.wainwright@converse.com, +1 646 563 7862, http://media.converse.com

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