CONTOUR® NEXT and Max Domi Launch Fan Contest to Celebrate #16

MISSISSAUGA, ON, Oct. 24, 2016 /CNW/ - Ascensia Diabetes Care Canada Inc. ("Ascensia"), in partnership with professional hockey player Max Domi, today announced the launch of CONTOUR® NEXT's Powered by Accuracy 16 Reasons Contest.  By entering, one lucky fan, and three friends, will have the ultimate opportunity to take support for both hockey and diabetes to the #nextlevel by having a chance to win a trip to see Max Domi as his team faces off against Edmonton in January 2017.

Through their ongoing partnership, Max and Ascensia are using this #nextlevel contest not only to celebrate Canadian hockey, but also to continue to educate all Canadians about diabetes.  Max, who was diagnosed with diabetes at the age of 12, hopes to use his personal experiences to inspire people to learn more about the disease, which affects more than 11 million Canadians.i

"When I was 13, I met hockey legend Bobby Clarke who also has diabetes," says Domi. "It was at that moment I knew that diabetes wouldn't get in my way.  Through my partnership with Ascensia, I can use opportunities like this contest to continue to encourage people with diabetes to lead remarkable lives."

In fact, as homage to Clarke, Domi's jersey bears the #16. For a chance to win this #nextlevel experience, fans need to go to poweredbyaccuracy.ca and give 16 reasons why they deserve to win.  The winner will receive a grand prize trip for four to Edmonton, Alberta to attend the January 16, 2017 game with Arizona playing Edmonton. The winner will also receive:

  • Round trip travel for four people to Edmonton from anywhere in Canada
  • One night accommodation for four people in Edmonton
  • A meet and greet opportunity with Max Domi after the game

"At Ascensia our goal is to empower people living with diabetes and provide meaningful solutions," says Russ Newsome, Region Head of North America, Ascensia. "Max Domi isn't just remarkable on the ice, his commitment and passion for diabetes awareness is truly inspiring. We are thrilled to witness this through our partnership with him, and now his Canadian fans can too."

The contest runs until December 31, 2016 at 11:59 p.m. EST. Fans are encouraged to visit poweredbyaccuracy.ca to enter the CONTOUR® NEXT Powered by Accuracy 16 Reasons Contest and to view the full rules and regulations.

*NO PURCHASE NECESSARY. Open to legal residents of Canada who have reached the age of majority as of the date of entry. Enter by completing all required fields in Contest entry form on www.poweredbyaccuracy.ca. Limit one entry per person. Odds of winning depend on number of entries received.

About Ascensia Diabetes Care

Ascensia Diabetes Care is a global specialist diabetes care company, dedicated to helping people living with diabetes. Our mission is to empower people living with diabetes through innovative solutions that simplify and improve their lives. We use our innovation and specialist expertise in diabetes to develop high quality solutions and tools that make a positive, daily difference for people with diabetes.

Home to the world renowned CONTOURTM portfolio of blood glucose monitoring systems, our products combine advanced technology with user-friendly functionality that help people with diabetes to manage their condition. We are committed to continued research, innovation and development of new products and solutions. As a trusted partner in the diabetes community, we collaborate closely with healthcare professionals and other partners to ensure our products meet the highest standards of accuracy, precision and reliability, and that we conduct our business compliantly and with integrity.

Ascensia Diabetes Care was established in 2016 through the sale of Bayer Diabetes Care to Panasonic Healthcare Holdings Co., Ltd. Ascensia Diabetes Care products are sold in more than 125 countries. Following the close of the transaction in all countries, Ascensia Diabetes Care will have around 1,700 employees and operations in 38 countries.

For further information please visit the Ascensia Diabetes Care website at: http://www.ascensiadiabetes.ca/en/home/.

CONTOUR™ is a registered trademark of Ascensia Diabetes Care Holdings AG.

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i http://www.diabetes.ca/how-you-can-help/advocate/why-federal-leadership-is-essential/diabetes-statistics-in-canada

SOURCE Ascensia Diabetes Care

For further information: Genevieve Brown, Ascensia_canada_communications@ascensia.com, 416-254-4154


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