Videology Releases 1st Quarter Video Advertising Overview
TORONTO, May 13, 2013 /CNW/ - Videology—a digital advertising platform
and solutions provider—recently released its 1st quarter findings on the video advertising market in Canada based on an
analysis of 51 million impressions delivered via its platform from
January to March 2013.
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Among the findings, Videology found that Canada continues to outpace
other markets in terms of cross-device video advertising. The share of
digital video ad impressions placed on mobile and connected TV in the 1st quarter amounted to 37%, with the remainder placed online.
Comparatively, 26% of impressions were placed on mobile and connected
TV the previous quarter—an 11% increase quarter-over-quarter. In the US
and the UK, 8% and 7% of ads were placed on mobile and connected TV,
Mobile and connected TV video ads are not the only devices seeing growth
in Canada – online video on PCs/computers also grew 63% year-over-year
on the Videology platform. Overall, across all devices, digital video
advertising in Canada has grown 119% year-over-year.
"Our latest analysis is representative of the overall growth and
interest in video advertising in Canada," said Brian Danzis,
Videology's Senior President of Media & Platform Sales, North America.
"Marketers continue to see great, effective results from cross-device
video advertising. We fully expect this growth to continue throughout
the year, particularly as Nielsen rolls out its Online Campaign
Ratings, enabling holistic planning across both television and video."
Additional highlights from the Q1 Canadian Video Market At-A-Glance:
There is an increasingly diverse roster of advertisers using video in
Canada; the top category spenders in Q1 2013 were Consumer Goods, Auto,
Alcohol and Entertainment. While CPG remained the top category in Q1,
Auto increased its share of 6.7% in Q4 to 20.1% in Q1 - a 2-fold
increase in impressions quarter-over-quarter.
The share of :30 second ads increased from 37% in Q1 2012 to 52% in Q1
2013, perhaps reflective of the continuing migration of television
strategies to digital video.
Advertisers continued to leverage video's ability to target beyond age
and gender. In Q1, 95% were using some form of behavioral or
data-driven targeting – a 13% increase quarter-over-quarter.
The full Canadian Video Market At-A-Glance is available on the Videology website,
Videology (videologygroup.com) is an enterprise technology and leading
video advertising platform. Videology provides end-to-end, cross-device
and cross-format solutions to maximize media value for advertisers,
agencies and publishers.
Videology, Inc., is a privately-held, venture-backed company, whose
investors include NEA, Valhalla Partners and Comcast Ventures.
Videology is headquartered in Baltimore, MD, with key offices in New
York, Austin, Toronto, London, Paris, Madrid, Singapore, Sydney and
sales teams across North America.
For more information, contact Michele Skettino at Michele@videologygroup.com, or 917-653-0073.
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