Year-long campaign will introduce Canadians to local heroes from 191
OTTAWA, March 5, 2014 /CNW/ - The foundation of my community starts with
you - and me.
That's the simple, yet powerful, message at the heart of a new 'anthem
to community' released today by the 191 community foundations across
Canada as part of their first national awareness campaign. The
campaign's goal: to celebrate the way our communities shape who we are,
and to recognize the role we have in giving back to those communities.
"We want to ignite the passion we know Canadians feel for their
communities. We're not asking for anything except awareness - and
hopefully engagement," says Ian Bird, President of Community
Foundations of Canada, the community foundation network.
The year-long awareness campaign, launching today, includes a series of
print, broadcast and online messages, each featuring Canadians who
embody the concept of 'Community Makes You. You Make Your Community.'
"This campaign has been powered by community champions every step of the
way - it's remarkable how many people have contributed to this launch.
Hundreds of people have already donated their time, lent their voice,
and told their story to help us remind Canadians about the reciprocal
relationship we all have with our communities," says Bird. "It's been
an inspiring process and we're just getting started."
"Our campaign salutes Canadians all across the country who are making
their homes better places to live. We can't wait to introduce these
community champions - and encourage others to join them!" says Yield
Branding President Ted Nation, whose firm developed the campaign and
donated a significant amount of its time to make it possible.
The campaign's centerpiece is a spoken word-style 'anthem to community'
created to capture the dedication and determination of the people
behind Canada's community foundation movement.
Every month more Canadians will be added to the campaign's website,
which already features people like:
Ray Lessard, Mississauga, ON - has made Mississauga home for more than 25 years, where he shares his
time, expertise and resources with many organizations, including
Victoria Grant, Temagami, ON - has dedicated her professional and volunteer life to Temagami,
including the creation of its community foundation - a model for shared
action among the Bear Island Aboriginal community, townspeople and
Rebecca Hurwitz, Clayoquot Sound, BC - a young leader who is devoting her time and energy to the conservation
of the Clayoquot Sound UNESCO Biosphere Reserve Region, one of Canada's
most iconic natural environments.
Gurvinder Bhatia, Edmonton, AB - a passionate entrepreneur who inspired his friends and family to join
together in giving a lasting gift to Edmonton.
Nataly Rae, Quebec, QC - a champion at the forefront of growing the culture of philanthropy in
Québec for future generations.
Bill Mahoney, St. John's, NL - a decorated air force reservist and life-long resident of Newfoundland
committed to helping members of our military and police services.
To learn more about the campaign, or to find the community foundation
near you, visit www.communityfoundations.ca.
About Canada's 191 Community Foundations
Community foundations play a crucial role in how people give back where
communities need it most. We connect people, families and companies
with causes that inspire them - pooling resources, knowledge and
expertise to achieve greater impact. Collectively we manage more than
$3.3 billion in assets and invested more than $143 million in Canadian
communities in 2012 alone.
SOURCE: Community Foundations of Canada
For further information:
Note to editors: Stories and photos of several community champions are available on the campaign's website.
For more information:
Media Relations Coordinator
613-236-2664 ext. 302