PR Newswire & CNW Webinar to Discuss Strategic Social Media Tactics for
Mitigating a Crisis
TORONTO, July 23, 2015 /CNW/ - Reputation is a vital asset for a brand.
In business, and in life, one can spend years building and maintaining
a reputation. But even the most established brands recognize how
fragile a reputation can be—and how one brief moment of crisis can
influence buyer perception.
Bouncing back from a crisis can be a challenge for any company, and
crisis planning is critical- especially in today's fast-paced social
media age when news spreads quickly.
PR Newswire and CNW will host an engaging discussion on how to handle a
crisis in the social media age on Thursday, July 30, at 1 PM EDT. The
webinar Crisis Communications Planning in the Social Media Age will help communicators develop crisis plans tailored for social media.
This webinar will discuss:
The different components of an effective crisis communications plan;
How to minimize the chance of a crisis;
Proving the value of your crisis communications plan.
Join America's Crisis Guru® James E. Lukaszewski; Seth Lubove from Sitrick and Company; Gerard Braud
from Braud Communications and Victoria Harres from PR Newswire for this
insightful webinar, and engage in the social conversation using
Register now - http://bit.ly/1g6dVkN
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable
marketers, corporate communicators, sustainability officers, public
affairs and investor relations officers to leverage content to engage
with all their key audiences. Having pioneered the commercial news
distribution industry over 60 years ago, PR Newswire today provides
end-to-end solutions to produce, optimize and target content -- from
rich media to online video to multimedia -- and then distribute content
and measure results across traditional, digital, mobile and social
channels. Combining the world's largest multi-channel, multi-cultural
content distribution and optimization network with comprehensive
workflow tools and platforms, PR Newswire enables the world's
enterprises to engage opportunity everywhere it exists. PR Newswire
serves tens of thousands of clients from offices in the
Americas, Europe, Middle East, Africa and the Asia-Pacific region, and
is a UBM plc company.
CNW Group Ltd. (a PR Newswire company) offers content distribution,
creation and monitoring solutions to Canadian professionals working in
news media, financial services, public relations, investor relations,
marketing, digital communications, social media, corporate
communications, public affairs and customer service. The company is
best known for its newswire, a digital service that provides
simultaneous distribution of news releases and visual content to news
media and markets locally and globally. The newswire also powers
expansive web distribution networks serving to amplify client content
and drive online discovery. CNW Group also provides professional video,
photography and webcast production, translation, regulatory filing and
printing services as well as monitoring and measurement platforms.
Founded in 1960, CNW gets people talking about Canadian brands online
and in the news. www.newswire.ca
SOURCE CNW Group Ltd.
Image with caption: "PR Newswire & CNW Webinar to Discuss Strategic Social Media Tactics for Mitigating a Crisis (CNW Group Ltd./CNW Group Ltd.) (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20150723_C9247_PHOTO_EN_44042.jpg
For further information:
Vice President, Strategic Communications & Content