Color In Sight: Why Did a Tea Company Film a Documentary on Color?

TEALEAVES Tea Company brings together top names in design and innovation to explore the details of color in design

VANCOUVER, Oct. 4, 2016 /CNW/ - Luxury tea brand, TEALEAVES, released Color In Sight: A Documentary on the Details of Color in Design, that explores the potential of color to excite and convey stories and values. It features some of the top names in design and innovation, including the "first lady of nails", Co-founder of OPI Suzi Weiss-Fischmann, Herman Miller's Laura Guido-Clark, Laurie Pressman of the Pantone Color Institute™ and former Innovation Director at Nike, Dave Schenone.

In an increasingly digitally connected world, research from Microsoft Corp. has shown that the average human attention span has fallen from eleven to just eight seconds. That's one second less than that of the goldfish, believed to retain a solid nine. With such a competitive landscape, only the best brands can convey their message and connect with people almost instantaneously. By sharing the experiences of these experts, TEALEAVES' goal is to bring about an appreciation for the detail of color selection and how it can have a large impact on the perception of products and services.

"In luxury, it's the details that matter and the detail of color is so important in what we do – from the inside, the product, to the outside, the packaging. We hand blend our teas specifically for color, alongside aroma and taste, with understanding that 'the first taste is with the eyes,'" says TEALEAVES CEO Lana Sutherland.

"When we craft custom blends for our clients, we treat blending for color as importantly as blending for aroma and taste. For example, instead of blending iced teas to look dark and saturated like the industry standard, we blend our iced teas so that they are more rich and golden in hue, reminiscent of scotch on the rocks. This added effort gives our blends more character and creates a more luxurious experience, suitable for the environments in which they are served: five-star hotels and Michelin star restaurants."

"TEALEAVES has helped inspire creativity in the kitchen and bar for over two decades, and we are now expanding into the homes of designers, innovators, thought-leaders, and tea lovers. The documentary is a first step in this direction. We documented our journey to share with the world, with belief that the best condiment to any cup of tea is wisdom to share and a great story to tell. From PANTONE and Herman Miller to Kidrobot, the Cornell Food and Brand Lab, EnChroma, and Michelin-awarded Juni, all of these experts volunteered their time for this exciting project," says Sutherland.

Color In Sight was released through the online exhibit, paletteforyourpalate.com, a color collaboration between TEALEAVES and global color authority PANTONE that showcases the strong influence color has on food and drink experiences. The exhibit features the tea cocktail, tea entrée, and tea dessert creations of 30+ world-class chefs and mixologists using TEALEAVES Whole Leaf Pyramid Teabags as muse, and has gained traction among food aficionados and design circles, alike.

The documentary can be viewed online at paletteforyourpalate.com/documentary.

Color In Sight features the following experts of industry and academia:

Adam Brumberg – Deputy Director, Cornell Food and Brand Lab
Laura Guido-Clark – Creative Director of Materials, Herman Miller
Executive Chef Shaun Hergatt – Two-Star Michelin
Frank Kozik – Creative Director, Kidrobot
Dr. Donald McPherson – Co-Founder, EnChroma
Laurie Pressman – Vice-President, Pantone Color Institute
Dave Schenone – Former Equipment Innovation Director, Nike
Dr. Karen B. Schloss – Former Assistant Professor, Brown University
Ann Stone – Lecturer, University of British Columbia
Lana Sutherland – CEO, TEALEAVES
Suzi Weiss-Fischmann – Co-Founder, OPI

About TEALEAVES

With the philosophy of eclectic blending and an indomitably ever-curious spirit, TEALEAVES has gripped the hearts and minds five-star hotels and Michelin starred chefs, worldwide, as their tea brand of choice for over two decades. TEALEAVES has gained a global reputation for the quality, freshness, and uniqueness of its blends and strives to inspire creativity and connections among people who want to enjoy tea in the luxury of their own home. As a leader in its industry, both professionals and novices alike seek out TEALEAVES to learn the best in tea practices and how tea can play a pivotal role in personal lifestyle and health.

SOURCE TEALEAVES

Video with caption: "VIDEO: Color In Sight: A Documentary on the Details of Color in Design by TEALEAVES - Trailer". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20161004_C6260_VIDEO_EN_786426.mp4&posterurl=http%3A%2F%2Fphotos.newswire.ca%2Fimages%2F20161004_C6260_PHOTO_EN_786426.jpg&order=1&jdd=20161004&cnum=C6260

Image with caption: "Color In Sight: A Documentary on the Details of Color in Design by TEALEAVES - Poster (CNW Group/TEALEAVES)". Image available at: http://photos.newswire.ca/images/download/20161004_C6260_PHOTO_EN_786424.jpg

For further information: More information is available at TEALEAVES.com. For the latest news, trends, information and conversations, connect with TEALEAVES on Instagram, Facebook, Twitter, Pinterest and the TEALEAVES Blog.

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