TORONTO, Feb. 26, 2013 /CNW/ - Collins Barrow National Cooperative (CBN)
is embarking on a growth strategy to increase its national footprint.
While the effort has been quietly building momentum for months, Collins
Barrow is poised for a period of unsurpassed growth, both organically
and through regional firm recruitment.
The recruitment campaign focuses on full-service audit and tax firms
that have achieved Top 10 status within their local marketplace. Over
and above these criteria, candidates are considered based on their
"Last year, Collins Barrow posted an 11% increase in revenues and this
speaks to the types of firms we are looking to attract," says Harry
Blum, National Chair of Member Firm Recruitment. "Our partners and
professionals take a spread the wealth approach to business, working
together to maximize expertise on hand at each of our member firms.
This being the case, we are interested in firms with entrepreneurial
cultures and mindsets much like our own, which stand to gain from
Collins Barrow's national presence."
By virtue of joining the network, member firms tap into a vast array of
expertise and industry knowledge that is shared nationwide. The added
capacity avails member firms a broader range of integrated advisory
services and dramatically enhances their competitive advantage.
"Each of our members has access to Collins Barrow firms across Canada
and other independent members of Baker Tilly International, which
constitutes a level of know-how that is impressive even for national
firms," adds Blum, who is also Managing Partner at Collins Barrow
Toronto. "By leveraging national resources, we are continuously
building new business streams and honing expertise. Essentially, we are
delivering a one stop solution for the mid-market that can address the
most complex business concerns in virtually every industry."
Unlike other national firms, Collins Barrow members are not hindered by
red tape and bureaucracy. Each retains its legal independence and
autonomy, while adhering to a standardized policy and compliance
"Being independently owned, each of us is able to respond nimbly to the
needs of our market," says Daniel Longlade, Chair of the Collins Barrow
National Cooperative. "As entrepreneurs, we value our decision making
authority above all else, no one knows our clients better than we do.
It is exciting to be engaged in a network that recognizes action and
experience. In doing so, Collins Barrow has established a framework
that enables firms like ours to excel."
Member firms realize numerous economies of scale, benefitting from
national marketing campaigns and professional practice support that
come part and parcel with CBN's turnkey approach.
"Our advertising campaign, for example, is a bold departure from those
of traditional CA firms. We see it as a reflection of Collins Barrow's
position as the true national alternative," says Rob Kolton, National
Marketing Chair and Partner at Collins Barrow Red Deer. "People are
noticing our messaging because it pushes the envelope on what an
accounting firm should be. Our professionals are their clients' most
trusted advisors, as entrepreneurs ourselves we can certainly relate to
their business concerns, and the market is getting the message. While
this scope of promotion is rarely available to small to mid-sized
accounting firms based on costs alone, Collins Barrow pools resources
to deliver greater bang for our members' buck."
Aside from receiving nominations for a number of marketing awards,
Collins Barrow's materials have been turning heads at recruitment
events and online. The network's CB Life campaign, featuring team
members sharing their stories in their own words, has been especially
"The success we have experienced in attracting and recruiting top talent
to Collins Barrow stems from both the brand as well as our firm
culture," Kolton continues. "People want to fuel their passion for
accounting with opportunities for advancement and this is an important
part of Collins Barrow's proposition. We call it the CB Life and it is
a stand out experience."
Most recently, Durham Region's largest accounting firm joined CBN.
Having been Collins Barrow Durham since November 2012, the firm reports
that its centres of influence are responding favourably to the change.
"By joining Collins Barrow, we have significantly enhanced our
reputation within the banking industry," says Peter Hobb, Founding
Partner. "The network has a powerful reputation built on the quality
and range of expertise it offers. Now that we are backed by the Collins
Barrow brand, our centres of influence are more likely to recommend us
to their major interprovincial and international clients."
"The decision to join is definitely paying off," adds Hobb. "Our firm
wanted to reach the next phase of growth, and we fast tracked in a way
that frankly couldn't be achieved as a local firm. Importantly, Collins
Barrow enabled us to engage in the market as part of a larger
collective and opened us to greater opportunities, without compromising
Comprised of 22 member firms and growing, Collins Barrow invites
discussion with regional firms that are ready to exceed business as
usual by joining a national network.
"We want to align with firms that are as aggressive and ambitious in
their approach to growth as we are," says Blum. "The road ahead will be
an exciting one for Collins Barrow. This push for new member firms will
lead to breakthroughs that propel the network further by deepening our
reach throughout Canada's vast geography and increasing our share of
Blum and his Member Firm Recruitment Committee have roadshows scheduled
throughout the coming months in major city centres across Canada. Firms
wishing to learn more about growing with Collins Barrow should contact
the team directly.
SOURCE: Collins Barrow National Cooperative Incorporated
For further information:
National Chair of Member Firm Recruitment
Collins Barrow National
National Director of Operations
Collins Barrow National