Colgate Total* Introduces Advanced Health* Daily Repair Toothpaste

New Formula Addresses Early Damage to Teeth and Gums

TORONTO, Feb. 8, 2016 /CNW/ - Colgate-Palmolive Canada introduces Colgate Total* Advanced Health* Daily Repair Toothpaste to its Colgate Total* portfolio. Colgate Total* Advanced Health* Daily Repair Toothpaste helps repair early damage to teeth and gums for better oral health.

With the introduction of Colgate Total* Advanced Health* Daily Repair Toothpaste, consumers are encouraged to be proactive about their oral health. The toothpaste contains a multi-active formula that helps repair early teeth and gum damage before many may even know it exists.  When added to a daily oral care routine, consumers who use Colgate Total* Advanced Health* Daily Repair toothpaste can benefit from strong enamel and healthy gums.

Colgate Total* Advanced Health* Daily Repair Toothpaste remineralizes weakened enamel to strengthen teeth and help prevent cavities. Additionally, the toothpaste fights bacteria that may cause gingivitis to promote healthy gums and protect against plaque††. It whitens teeth, helps prevent tartar with brushing and freshens breath. It also helps relieve sensitivity with continued use.

"Many consumers may have early damage to teeth and gums and not know," said Derek Gordon, General Manager, Colgate-Palmolive Canada Inc. "With Colgate Total Advanced Health Daily Repair Toothpaste, consumers are able to take the important first step towards better oral health - there's no need to wait until it could be too late."

Colgate Total* Advanced Health* Daily Repair Toothpaste is available in 85 mL and 170 mL tubes at mass retail, drug and grocery stores nationwide. For more information on the Colgate Total* portfolio of products, visit www.colgatetotal.ca.  

About Colgate-Palmolive
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care, and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, and Suavitel, as well as Hill's Science Diet, Hill's Prescription Diet and Hill's Ideal Balance. For more information about Colgate's global business, visit the Company's web site at colgatepalmolive.com. To learn more about Colgate's global oral health education program, Bright Smiles, Bright FuturesTM/MC, please visit colgatebsbf.com.

About Colgate Total* Products
The Colgate Total* line features a broad portfolio of products that provide a range of oral care benefits.  Each product has a formula that helps improve the health of your mouth, to make you confident you are taking better control of your oral care. Colgate Total* toothpaste has an antibacterial formula clinically proven to actively fight plaque germs for 12 hours.

Reverses early gum issues by helping prevent gingivitis; remineralizes enamel damage to strengthen teeth and help prevent cavities. It also reduces sensitivity with continued use.

†† in 4 weeks; results improve with continued twice daily use, as shown in six month clinical studies, compared to regular non-antibacterial fluoride toothpaste

SOURCE Colgate-Palmolive

Image with caption: "Colgate Total* Advanced Health* Daily Repair Toothpaste helps reverse early damage† to teeth and gums for better oral health. (CNW Group/Colgate-Palmolive)". Image available at: http://photos.newswire.ca/images/download/20160208_C3623_PHOTO_EN_611523.jpg

For further information: Lauren Harrison, Cohn & Wolfe, (647) 259-3265, lauren.harrison@cohnwolfe.ca

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