ColdSpark Introduces New Managed Services Offering for E-mail Management and
Delivery


    
    Built on ColdSpark's SparkEngine and MailFusion Technology, New Offering
    Helps Organizations Reduce Costs and Complexity of Managing E-mail
    Infrastructures






    
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<p><location>SAN DIEGO</location>, <chron>Dec. 17</chron> /CNW/ -- ColdSpark®, a BakBone Software® company (OTC Bulletin Board:   BKBO), and leader in next-generation enterprise messaging platform and infrastructure, today announced a new managed services offering built on the ColdSpark SparkEngine(TM) and MailFusion technology.</p>
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    News Highlights
    --  Customers can now leverage ColdSpark's e-mail management platform as a
        managed service.
    --  The offering provides advanced e-mail delivery infrastructure that
        easily integrates with existing e-mail marketing and customer service
        notification systems to serve as a central, full-service e-mail
        management and customer care service.
    --  ColdSpark's Managed Services extend the range of ColdSpark's offerings
        to provide enterprise-class messaging capabilities for smaller
        organizations at a cost-effective price point.

    About ColdSpark's Managed Services for Email Management & Delivery

    --  360-degree view into customer communications: Integrates
transactional,
        notification and marketing e-mail communications into a single system.
    --  Real-time analytics: Manage and modify campaigns to optimize
        communication strategies.
    --  Integration with existing systems and workflow: Standard Web-services
        APIs easily integrate with existing infrastructure.
    --  High performance e-mail management: Provides unmatched performance to
        meet peak-time and everyday e-mail sending and deliverability
        requirements.
    --  Reduces costs: Helps organizations reduce the costs associated with
        managing e-mail infrastructure and delivery.

    Quotes

    
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<p><person>Michael Osterman</person>, president, Osterman Research: "The adoption of hosted, SaaS and managed services in the messaging space is definitely on the increase as organizations opt to employ these services for a variety of reasons. Our most recent survey of this market shows that hosted messaging services are particularly attractive for smaller organizations that typically lack in-house expertise, because managed e-mail services allow them access to enterprise-quality technology at a lower price point."</p>
<p/>
<p><person>Scott Brown</person>, senior vice president and general manager, ColdSpark: "Many companies are using installed CRM or marketing automation systems, and while such systems offer tremendous advantage by leveraging the full customer database, companies are left with the increasingly complex and costly task of implementing and managing e-mail delivery. The ColdSpark Managed Services were designed to solve these problems. We offer the industry's most powerful, efficient and effective outsourced deployment system, retaining the power of existing marketing automation tools while shifting the burden of e-mail delivery management to the experts at ColdSpark."</p>
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    Related Links
    ColdSpark's Managed Services: http://www.coldspark.com/services/managed_services
    
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<p>SparkEngine Mail Transport Platform: <a href="http://www.coldspark.com/products/sparkengine">http://www.coldspark.com/products/sparkengine</a></p>
<p>MailFusion Email Automation Solution: <a href="http://www.coldspark.com/products/mailfusion">http://www.coldspark.com/products/mailfusion</a></p>
<p>Osterman Research - Key Issues in Improving Your Messaging Capabilities: <a href="http://www.coldspark.com/files/Osterman_Research_Whitepaper.pdf">http://www.coldspark.com/files/Osterman_Research_Whitepaper.pdf</a></p>
<p>Read more about managed services for e-mail: <a href="http://blog.bakbone.com/2009/12/04/managed-services-email/">http://blog.bakbone.com/2009/12/04/managed-services-email/</a></p>
<p>Podcast - ColdSpark's <person>Scott Brown</person> Talks Enterprise Message Management: <a href="http://blog.bakbone.com/2009/09/02/podcast-coldspark/">http://blog.bakbone.com/2009/09/02/podcast-coldspark/</a></p>
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    About ColdSpark
    
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<p>ColdSpark is a leading provider of enterprise messaging infrastructure solutions and platforms, helping the world's most demanding companies increase the power of their e-mail to drive revenue, deepen customer relationships and improve business efficiency, while ensuring security, compliance and performance. ColdSpark's customers include many of the world's largest financial institutions and global 2000 enterprises. For additional information on ColdSpark solutions, or to schedule a demo, visit <a href="http://www.coldspark.com">www.coldspark.com</a> or call 866-902-2505.</p>
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    About BakBone Software
    
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<p>BakBone Software is a leader in Universal Data Management. This provides a data-centric approach to integrating data protection, centralizing policy management and managing organizations' messaging infrastructure to optimize performance, increase data availability and improve corporate compliance. Learn more about BakBone's Universal Data Management vision at <a href="http://www.bakbone.com">www.bakbone.com</a> or e-mail <a href="mailto:info@bakbone.com">info@bakbone.com</a>.</p>
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<p>BakBone®, BakBone Software®, NetVault®, Application Plugin Module(TM), BakBone logo®, Integrated  Data Protection(TM), NetVault: SmartDisk(TM), Asempra®, FASTRecover(TM), ColdSpark® and SparkEngine(TM) are all trademarks or registered trademarks of BakBone Software, Inc., in the <location>United States</location> and/or in other countries. All other brands, products or service names are or may be trademarks, registered trademarks or service marks of, and used to identify, products or services of their respective owners.</p>
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    Media contacts:
    BakBone Software                      BakBone Software
    Amber Winans                          Nikki Snowhite
    858-795-7584                          858-795-7552
    amber.winans@bakbone.com              nikki.snowhite@bakbone.com


    (Logo: http://www.newscom.com/cgi-bin/prnh/20031120/SDBAKLOGO)






    

For further information: For further information: Amber Winans, +1-858-795-7584, amber.winans@bakbone.com, Nikki Snowhite, +1-858-795-7552, nikki.snowhite@bakbone.com, both of BakBone Software, Incorporated Web Site: http://www.bakbone.com

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BAKBONE SOFTWARE, INCORPORATED

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