COLD-FX Celebrates 20 Years in Canada with a Canadian Salute to Hockey

It's time to drop the puck Canada! The regular hockey season is nearly here and so is the 20th Anniversary of COLD-FX, Canada's #1 natural cold remedy brand.

TORONTO, Oct. 7, 2013 /CNW/ - For the last two decades, COLD-FX has helped both professional and amateur athletes stay healthy and active, and to celebrate its 20th Anniversary this fall, COLD-FX is saluting our national passion for hockey. But there's no need to dig out your skates or perfect your slap shot. Just limber up your fingers for the COLD-FX Table Hockey Tournament, taking place in October in four major centres across Canada - Vancouver, Edmonton, Toronto and Halifax. Check out the website at www.cold-fx.ca for details on an event near you. Plus, all hockey fans can celebrate with a Special COLD-FX 20th Anniversary Edition DVD of Rock'em Sock'em Hockey, available free with purchase of specially marked packages of COLD-FX 60's. Table hockey, a greatest hits DVD and COLD-FX - it's the ultimate hat trick for hockey fans from coast-to-coast.

COLD-FX Hockey
"I love a Canadian success story, and you won't find a better one than COLD-FX," says Don Cherry, long-time friend and supporter of COLD-FX.  "I discovered COLD-FX years ago when I found out members of the Edmonton Oilers were taking it. Now, it's part of my daily routine and I'm so excited to work with the team at COLD-FX on the Table Hockey Tournament and special edition of Rock'em Sock'em Hockey to mark their 20th Anniversary.  Pick one up... you won't want to miss it!"

"Hockey represents a big part of the COLD-FX 20-year heritage in Canada, and we wanted to celebrate this passion for the sport with our community," says Courtney Stone, Assistant Brand Manager, COLD-FX. "While not all of us are skating superstars, the COLD-FX National Table Hockey Tournament brings the game beyond the ice and provides us with a fun way to thank our fans for their support over the last 20 years."

The COLD-FX National Table Hockey Tournament is a family-friendly event, however players must be 19 years of age to compete. Participants are asked to register online at www.cold-fx.com and bring a non-perishable food item with them on game day to support their local food bank.

"As part of our 20th Anniversary, it's important that we also give back to Canada. We're thrilled to partner with local food banks and help fight hunger in our country," adds Stone.

Four regional champions of the COLD-FX Table Hockey Tournament will be crowned through a round-robin tournament, awarded $500 and bragging rights.

Put Your Colds and Flu on Ice this Season
COLD-FX is a story of true Canadian innovation, thanks to extensive research in the field of cold and flu remedies. The active ingredient in COLD-FX is called CVT-E002™ which is a specific isolate of the North American ginseng plant.  CVT-E002 is proprietary and uses a patented ChemBioPrint® process that is scientifically proven to provide health benefits by boosting the immune system. There is only one COLD-FX clinically proven to reduce the frequency, severity and duration of cold and flu symptoms.

About COLD-FX
COLD-FX is produced by Valeant Pharmaceuticals International, Inc. (NYSE/TSX:VRX), a multinational specialty pharmaceutical company that develops, manufactures and markets a broad range of pharmaceutical products primarily in the areas of dermatology, eye health, neurology and branded generics. More information about Valeant can be found at www.valeant.com.

Image with caption: "To celebrate its 20th Anniversary this fall, COLD-FX is saluting our national passion for hockey. (CNW Group/COLD-FX)". Image available at: http://photos.newswire.ca/images/download/20131007_C7380_PHOTO_EN_31707.jpg

SOURCE: COLD-FX

For further information:

Ive Balins at Strategic Objectives.
Tel: (416) 366-7735, Email: ibalins@strategicobjectives.com

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