CNW wins PR Daily's 2016 Content Marketing Award for Best Content Series

TORONTO, Dec 9, 2016 /CNW/ - CNW has won a 2016 Content Marketing Award from PR Daily for its Meet the Press blog series. 

"We are thrilled to receive this recognition from PR Daily," said Laurie Smith, VP, Marketing Communications and Audience Relations, CNW. "We're proud of our blog, and of this series in particular because it provides insight that can help public relations professionals and members of the Canadian media work better together."

CNW's Meet the Press content series profiles Canadian journalists, reporters and editors who describe their roles, the tools they use and the topics they cover. The posts also offer additional tidbits useful to PR people seeking to build positive working relationships with the media. The profiles each follow a similar format style to make it easy for regular readers to find important facts, from which stories a journalist is most proud of to whether they prefer coffee to beer.

"Journalists are busy and tend to conduct most business by email, which is not always conducive to relationship-building," said Nadine Tousignant, Manager Audience Relations, CNW and editor of this series. "At the same time, they urge PR people to get to know them better. We try to give a glimpse of the personality behind the byline to ensure our readers tailor their outreach accordingly, making their pitches more appropriate, more memorable and more effective."

Since 2015, the CNW team has featured Canadian media from outlets such as The Toronto Star, The Canadian Press, The Globe and Mail, La Presse, Global News, and VICE Canada.

PR Daily's Content Marketing Awards recognizes marketing and communications professionals who create superb content to promote their brand or organization.

CNW's blog, Beyond the Wire, earned an honourable mention for "Best Blog."

About CNW Group
CNW Group Ltd. (a Cision company) gets people talking about our clients online and in the news. We deliver authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.

SOURCE CNW Group Ltd.

Image with caption: "CNW's Meet the Press wins Best Content Series (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20161209_C6779_PHOTO_EN_835601.jpg

Image with caption: "A collection of our MTP interviewees. (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20161209_C6779_PHOTO_EN_835598.jpg

Image with caption: "PR Daily's Content Marketing Awards (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20161209_C6779_PHOTO_EN_835600.jpg

For further information: Media Contact: Melissa Meyer, Communications Assistant, melissa.meyer@newswire.ca


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