TORONTO, July 27 /CNW/ - CNW
(Canada Newswire) has announced the integration of MediaVantage,
its online communications management and media monitoring service, with
the Access CNW client
portal, the online editing and distribution management platform.
See the social media release here:
This integration represents a first for CNW and the newswire industry.
CNW clients will be the first to benefit from the convenience of an
end-to-end communications management solution.
"This solution enables a communications team to work collaboratively to
create content; target and engage the appropriate audience - both
traditional and web-based; distribute news; monitor and report results;
and, evaluate the success of their efforts, all within a secure and
convenient web environment," said Carolyn McGill-Davidson, President and
CEO of CNW Group. "We know our clients will be excited by the new
functionality that is now available."
The seamless integration of these two online systems is an early benefit
April 2010 acquisition of dna13, the technology powerhouse behind
a powerful search engine that monitors all forms of traditional, online
and social media, and relates results from those sources back to the
issues, themes or campaigns being tracked by the client. Subscribers
benefit from the ease and efficiency of a collaborative work space that
provides tools that support the communications process, including
easy-to-use measurement features and easy-to-share reports providing
useable business intelligence and insight.
About CNW Group
CNW (Canada Newswire), connects
organizations to relevant news and information consumers across the
country and around the world. CNW is committed to providing integrated,
intelligent communications and disclosure services that help clients
work more efficiently and meet their objectives. In addition to newswire
distribution, CNW offers webcast, video, photography, social media
releases, translation, regulatory filing services and MediaVantage, a
web-based solution offering real-time media monitoring, communications
workflow solutions and campaign measurement capability.
Established in 1960, CNW is celebrating its 50th year as an industry
SOURCE Canada NewsWire Ltd.
For further information: For further information:
Communications Specialist, CNW Group