CNW Group's Sharlene Dozois to Present at the Canadian Institute's Media
Relations Conference

TORONTO, Oct. 26 /CNW/ - CNW Group announced today that Sharlene Dozois, Vice President, Sales, CNW Group, will present with Pierre Bellerose, Vice President, Public Relations, Tourism Montreal, at the Canadian Institute's Media Relations Conference on Wednesday, Oct. 28 at 2:45 pm EST at Hôtel Intercontinental, Montréal.

Sharlene will draw from her experience at CNW, Canada's leading news and information distribution provider, to share strategies for building successful campaigns using Social Media Releases. The workshop will explore key items for communicators to consider when preparing a Social Media Release.

"These days everyone wants a piece of the social media pie - and rightly so, Canadians are increasingly turning to social media sites like Twitter and blogs as a source of news and breaking information," remarks Sharlene. "It's imperative that communicators understand that social media and Social Media Releases are most effective when it is included as one component of an overall communications strategy."

The Canadian Institute's Media Relations Conference runs from Oct. 27 to Oct. 28 in Montréal. Sharlene's participation in the conference solidifies CNW Group's commitment to supporting professional development and industry events.

About CNW Group:

CNW Group is Canada's leading newswire and a global leader in news and information distribution services for professional communicators. Established in 1960, CNW is part of the International PR Newswire network, reaching news outlets in 135 countries worldwide. CNW Group provides electronic news distribution, targeting, monitoring, translation, MediaRoom, Webcast and disclosure services to corporate, government, associations, labour, not-for-profit and other customers worldwide. CNW Group helps Canadian and international organizations to connect with local and international audiences including the news media, the investment community and the general public. CNW Group is co-owned by two global leaders in news distribution: PR Newswire, based in New York City, USA and PA Group, based in London, UK. www.newswire.ca 1.877.CNW.7890

SOURCE Canada NewsWire Ltd.

For further information: For further information: Amanda Laird, Communications Coordinator, CNW Group, Tel.: (416) 863-5601, Email: amanda.laird@newswire.ca, www.newswire.ca


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