CMAinsights Conference a Source of Marketing Nirvana

March 10th: Arcadian, Toronto

TORONTO, March 3, 2016 /CNW/ - Nirvana is not just a name of a band, it is the theme of the Canadian Marketing Association's (CMA) CMAinsights Conference. Open to professionals across the country and hosted at O&B's Arcadian venue on March 10th, the conference brings marketers together to explore hot topics that fuse the art of marketing and the science of data – for true brand enlightenment.

Keynote speakers include Jose Ribau, Senior Vice-President & Chief Data Officer at CIBC, as well as thought leaders from varying industries and brands including: Loblaw, AIMA, Shoppers Drug Mart, Environics Analytics and American Express. Speakers will address various topics including how:

1.     Future success will belong to those who can leverage big data to effectively segment and target.
2.     Digital marketing has the capacity to be just as emotive, if not more emotive than other marketing mediums combined.
3.     Analytics can improve interactions with customers and create more robust engagement.
4.     As consumer engagement with brand apps rise, advertisers will be able to attain a deeper understanding of the consumers' behaviour.

"Big data is no longer a nice-to-have; it is a crucial component when developing campaigns and brand strategy. That is why the CMAinsights conference is so exciting! It will help marketers truly understand the opportunities and complexities – and give them the tools to succeed," said Tim Bishop, Vice President of Marketing & Member Engagement at the CMA.

The one-day conference will wrap up with enriching roundtable sessions, facilitated by industry leaders and conclude with a networking reception. For complete details and to register visit theCMA.ca.

About the Canadian Marketing Association
The Canadian Marketing Association embraces Canada's major business sectors and all marketing disciplines, channels and technologies. Its corporate members encompass all facets of marketing and represent consumer and business-to-business marketers plus advertising agencies. These organizations make a major contribution to the economy, driving commerce, investments in media, new marketing technologies and providing employment for millions of Canadians. For more information, visit theCMA.ca.

SOURCE Canadian Marketing Association

Image with caption: "CMAinsights Conference, March 10th (CNW Group/Canadian Marketing Association)". Image available at: http://photos.newswire.ca/images/download/20160303_C5465_PHOTO_EN_634147.jpg



For further information: Tim Bishop, Vice President of Marketing & Member Engagement, Canadian Marketing Association, tbishop@theCMA.ca, 416.644.3738

RELATED LINKS
http://www.theCMA.ca

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