CMA and CNW discuss why omni-channel marketing is more than just a buzzword

TORONTO, Aug. 10, 2016 /CNW/ - Content and marketing messages are everywhere - online and off. It's congested, loud and it's getting harder and harder to grab people's attention.

Omni-channel marketing might be a buzz word but it doesn't mean you shouldn't understand how to do it well.

With so many channels, outlets and devices to consume content, it's more important than ever for brands to have a marketing presence across a number of channels and platforms; this is what maximizes the reach of your message and content.

On Wednesday, August 17 at 12 p.m. EST, Gary Edgar of East End Digital will discuss strategic tactics on how best to approach an omni-channel strategy to create a consistent message during CMA and CNW's webinar, "Surrounding The End Customer - Creating A Consistent Message."

This webinar will discuss:

  • Best in class examples of who is doing omni-channel marketing well
  • How to frame an omni-channel strategy
  • How to approach a omni-channel strategy from a macro and micro level

Whether you are a solo marketing manager or running a larger agency team, join this webinar to gain valuable insight that will help increase your company's marketing presence.

Register at: http://ow.ly/lBVi3035cnL

About the Canadian Marketing Association
The Canadian Marketing Association embraces Canada's major business sectors and all marketing disciplines, channels and technologies. Its corporate members encompass all facets of business-to-business and business-to-consumer marketing organizations including both brands and agencies. These organizations make a major contribution to the economy, driving commerce, investments in media and new marketing technologies while providing employment for millions of Canadians. For more information, please visit theCMA.ca.

About CNW Group
CNW Group Ltd. (a Cision company) gets people talking about our clients online and in the news. We deliver authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.

SOURCE CNW Group Ltd.

Image with caption: "CMA and CNW webinar (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20160810_C1332_PHOTO_EN_750966.jpg

For further information: Marcia Dunsford, Event Coordinator, mdunsford@the-cma.org


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