New survey also reveals some Canadians believe the value of their
clutter exceeds $1,000
TORONTO, June 21 /CNW/ - Canadians experience a range of emotions, from
frustration to depression, knowing that they have household clutter to
clear. According to a recent survey commissioned by Kijiji Canada, more
than two-thirds (71 per cent) of Canadians are bothered by their clutter.
The survey also reveals the majority (77 per cent) of Canadians are able
to put a price tag on their clutter. How much are Canadians holding on
to? One-in-10 Canadians recognize that they are storing clutter with a
collective value of more than $1,000.
So, why aren't Canadians turning their clutter into cash? The survey,
conducted by Ipsos-Reid on behalf of Kijiji, reveals that some Canadians
are holding on to items simply because they don't know how to reclaim
some of the item's value.
"I spent a lot of money on an item," is an excuse that Kijiji Canada's
Clutter Wrangler, Jaclyn Ray, hears frequently. As a professional
organizer, she cautions clutter collectors "that it is not a good reason
to hold on to the unwanted item."
"Our research reveals that one-third of Canadians are so overwhelmed by
their clutter that they're storing it anywhere there is space," she
adds. "There's no reason to hold on to these unwanted items when it's
simple to turn clutter into cash using a classifieds site like
Kijiji.ca. It's easy and free to post an ad for the unwanted item and
give it a second home, while recouping some of the cost."
Turning clutter into cash
The survey reveals that turning clutter into cash is also emotionally
rewarding. The majority (66 per cent) of Canadians feel a sense of
satisfaction when it comes to being clutter-free. A clutter-free home
can also lead to feeling refreshed (35 per cent) and energized (24 per
In order to de-clutter and achieve that sense of satisfaction, Kijiji's
Clutter Wrangler, Jaclyn Ray suggests the following tips:
Detach in order to de-clutter. Really ask yourself: what is the
worst possible thing that would happen if I didn't have this item.
Group things together. Organize similar items together to help
get rid of duplicates. For example, sort clothing by type - t-shirts,
jeans, socks, etc. - and take an inventory of the items. Most people
don't need more than a couple white t-shirts so think about donating
or selling any extras.
Stick to the 'use it or lose it' rule. Only keep what is useful
now, not in the future or at some point in the past. Remember, unused
items can be sold on Kijiji.ca.
Make sure everything is in its place. Sometimes clutter is just
stuff that belongs someplace else.
Donate what you don't need. Almost anything can be used by
someone else. Not sure who to give it to? Post the item to the Free
Stuff category on Kijiji.ca.
Wray also suggests de-cluttering daily. The longer someone holds on to
an item, the harder it is to get rid of it.
Signs of a clutter collector
One-third of Canadians consider themselves to be a clutter collector and
the survey reveals that there are some tell-tale signs of the bad habit:
An overflowing basement or garage. Eighty per cent of Canadians store
their unwanted items in these two rooms and the basement is the room
that survey respondents are most likely to want to make better use of.
More family arguments. Only four-in-10 Canadians say that clutter
never causes arguments with other family members.
Closet-content mysteries. Almost one-third of Canadians indicate that
they forget about an item once it is put away.
The survey also reveals that clutter collectors have a variety of
reasons for holding on to unwanted items. Approximately 40 per cent of
Canadians use at least one of the following excuses:
They would get rid of unwanted items if there were a free and easy way
to do it.
They're holding on to unwanted items longer than they want to because
of the hassle or amount of time it takes to get rid of the item.
They've held on to an item because they simply don't know how to get
rid of it.
They would get rid of clutter if it were easy to find someone who
needed the item.
They are more likely to get rid of unwanted items if they didn't have
to transport it.
"Approximately 13.6-million Canadians are out of excuses for holding on
to their clutter," said Zachary Candelario, general manager, Kijiji
Canada. "With 99 community sites across the country and no posting fees,
Kijiji is a free and easy way for Canadians to connect with someone in
their neighbourhood, reducing the amount of time it takes to get rid of
an unwanted item and often eliminating the need to transport it."
To start turning their clutter into cash, Canadians should visit href="www.kijiji.ca">www.kijiji.ca.
These are some of the findings of an Ipsos Reid online poll conducted
April 5-12, 2010, on behalf of Kijiji. For this survey, a national
sample of 1,041 adults from Ipsos' Canadian online panel was interviewed
online. Weighting was then employed to balance demographics and ensure
that the sample's composition reflects that of the adult population
according to Census data and to provide results intended to approximate
the sample universe. A survey with an unweighted probability sample of
this size and a 100% response rate would have an estimated margin of
error of +/-3.0 percentage points 19 times out of 20 of what the results
would have been had the entire population of adults in Canada been
polled. All sample surveys and polls may be subject to other sources of
error, including, but not limited to coverage error, and measurement
Kijiji, which means "village" in Swahili, is a
group of classifieds-style web sites that offer a convenient, fun, and
easy way for people in the same city to meet, trade, share ideas, and
help each other out in areas such as housing, jobs, goods, services,
cars, and personals. The entire Kijiji family includes the Kijiji,
Gumtree, LoQUo, Intoko, and Marktplaats brands. Kijiji sites are
currently available in over 1500 cities in more than 20 markets around
the world; it is the most visited classified site in Canada with more
than 8 million unique visitors per month.
SOURCE Kijiji Canada
For further information: For further information:
Media please contact:
Environics Communications on behalf of Kijiji Canada
Environics Communications on behalf of Kijiji Canada