BEIJING, March 22 /CNW/ - Melco China Resorts (Holding) Limited (TSXV: MCG) ("MCR" or the "Company"), is pleased to announce that a major international media event was held at its Sun Mountain Yabuli Resort from March 20th to 21st, 2010 launching the marketing of Club Med Yabuli Resort for the 2010-2011 Winter season. The event was organized by Club Med Asie S.A. ("Club Med") under its previously announced management and marketing agreements with MCR for two of the Company's hotels at its Sun Mountain Yabuli Resort.
The event was attended by over 120 of the leading international travel and leisure media representatives from Europe, Asia, Australia, and China and included a taste of what the new Club Med Yabuli resort will include when operational for the coming winter season. Guests to the event experienced the finest ski conditions in China complimented with international and local cuisine, live entertainment, and Club Med's extraordinary hospitality provided by their international GO's (Club Med's signature Gentils Organisateurs resort managers) who were on hand for the event.
"We are very pleased to launch our marketing campaigns for Yabuli which begin with this media event and will continue with our new Club Med Winter 10/11 brochures circulated worldwide, as well as targeted web campaigns and direct mail activities in China and Asia Pacific," stated Caroline Puechoultres, CEO and President of Club Med Asia Pacific. "Significant work has been undertaken already in regards to marketing and sales, design and construction refinements, as well as organizational arrangements for management and staffing which will continue through the remainder of this year prior to re-opening. This coming winter, Club Med Yabuli will offer the only premium winter vacation experience in China."
"The Club Med and MCR teams are well synchronized for the opening of the Club Med Yabuli Resort this November and we are delighted with the relationship and extended capability Club Med provides to MCR," stated Graham Kwan, CEO of Melco China Resorts. "Coming out of the downturn of the last 18 months MCR will continue to pursue these scalable, joint opportunities that can expedite positive returns and continue to position MCR as the purveyor of premium resort experiences in the country."
About Club Med
Club Med is Club Méditerranée Group's leading brand. Club Med principally operates resorts as "Villages" so as to include accommodations, services and activities. Club Méditerranée was the inventor of the holiday club concept, becoming the worldwide leader in all-inclusive holidays. It operates in 40 countries, with 80 Villages on five continents and a cruise ship, the Club Med 2. In 2003, Club Méditerranée started implementing a repositioning strategy, redesigning its offer to meet the demands of a clientele seeking outstanding holidays. By creating the market sector of all-inclusive upscale holidays, friendly and multicultural in nature, Club Méditerranée has become the reference in the field of prestige holidays, benefiting from its ability to encourage ties and enjoyment through the professional attitude and consistent attentiveness and warmth of its staff and organizers.
About Melco China Resorts
Melco China Resorts is the premier developer of four season destination ski resorts in China. Melco China Resorts is transforming existing China ski properties into world-class, four seasons luxury mountain resorts with excellent real estate investment opportunities for discerning buyers. In February 2009 the Company's Yabuli Resort was awarded Best Resort Makeover in Asia by TIME Magazine. Melco China Resorts' leadership team boasts a proven record of resort development success both internationally and in China. www.melcochinaresorts.com
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
FORWARD LOOKING INFORMATION
Information in this press release that is not current or historical factual information may constitute forward-looking information within the meaning of securities laws, and actual results may vary from the forward-looking information. Implicit in this information are assumptions regarding future operations, plans, expectations, anticipations, estimates and intentions, such as the plans to develop the ski resorts in China and the ability of the Company to satisfy the conditions to closing of the private placement with Wisecord Holdings Limited. These assumptions, although considered reasonable by Melco China Resorts at the time of preparation, may prove to be incorrect. Readers are cautioned that actual future operating results and economic performance of Melco China Resorts are subject to a number of risks and uncertainties, including general economic, market and business conditions, uncertainty relating to land use rights, adverse industry events for the ski and real estate industries, Melco China Resorts ability to make and integrate acquisitions, the requirements of recent Chinese regulations relating to cross-border mergers and acquisitions, the inability to obtain required approvals or approvals may be subject to conditions that are unacceptable to the parties, changing industry and government regulation, as well as Melco China Resorts ability to implement its business strategies, dispose of assets or raise sufficient capital, seasonality, weather conditions, competition, currency fluctuations and other risks, and could differ materially from what is currently expected as set out above.
Forward-looking information contained in this press release is based on current estimates, expectations and projections, which Melco China Resorts believes are reasonable as of the date of this press release. Melco China Resorts uses forward-looking statements because it believes such statements provide useful information with respect to the operation and financial performance of Melco China Resorts, and cautions readers that the information may not be appropriate for other purposes. Readers should not place undue importance on forward-looking information and should not rely upon this information as of any other date. While Melco China Resorts may elect to, it does not undertake to update this information at any particular time.
SOURCE MELCO CHINA RESORTS (HOLDING) LIMITED
For further information: For further information: Melco China Resorts, Investor Relations, Kevin O'Connor or Ali Mahdavi, Tel: (416) 962-3300, Fax: (416) 962-3301, Email: firstname.lastname@example.org