MONTREAL, Aug. 9, 2014 /CNW Telbec/ - Under sunny skies, close to 6,000 people, all dressed in white, participated in the second Montreal stop of the 2014 Lolë White Tour presented by Bio-K+. Renowned yoga instructors Elena Brower and Dawn Mauricio guided yoga enthusiasts through their postures in the musical ambiance of a string ensemble, all set to the stunning backdrop of Jacques-Cartier Quay in the Old Port of Montreal.
"I've been to most of the Lolë White Tour sessions this year and every time, I feel such contentment, compassion and peace," said Bernard Mariette, President and CEO of Lolë. "Today was as grand as last year's closing event at the Grand Palais event in Paris. I'm very proud Lolë has, once again, fulfilled its mission to create bonds with community by offering unique and inspiring activities. I hope this event at the Old Port will encourage participants to embrace yoga and meditation. Yoga enthusiasts have lots to look forward to next year— Lolë is committed to bringing the tour to a whole new level!" he added.
"At Lolë, our commitment to getting people moving never stops, said Nathalie Binda, V.P. Marketing at Lolë. "The Lolë White Tour is grounded in the brand's core principles: community, well-being, an active lifestyle and sharing! Beyond the tour, the well-being movement we want to create plays out every day in the different activities we offer, such as our Meet-ups (free workout sessions), seminars, our Ambassador program and more."
The tour has already unrolled its signature yellow yoga mats in Barcelona, twice in Montreal, New York and Toronto. Now the tour will continue on its journey with stops in Edmonton and the Hamptons in the coming months.
True to their perpetual desire to get involved in and give back to the community, Lolë has teamed up with Fillactive, an organization promoting a healthy lifestyle to young girls. Lolë will donate a portion of the profits from their WHITE BY LOLË collection, inspired by the unifying spirit of the Lolë White Tour, to this community organization.
Lolë designs innovative, feminine and functional activewear inspired by active, engaged women around the world. This Canadian brand views well- being as a lifestyle inspired by a healthy blend of urban living, the great outdoors and physical activity. Lolë activewear is entirely designed in Montreal and is available in over 1,700 outlets worldwide, in Lolë Ateliers and online at www.lolewomen.com
Video with caption: "Video: Lolë White Tour Montreal 2014". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20140809_C3057_VIDEO_EN_4818.mp4&poster=http%3A%2F%2Fphotos.newswire.ca%2Fimages%2F20140809_C3057_VIDEO_EN_4818.jpg&order=1&jdd=20140809&cnum=C3057
Image with caption: "Lolë White Tour Montreal 2014 (CNW Group/Lolë)". Image available at: http://photos.newswire.ca/images/download/20140809_C3057_PHOTO_EN_4760.jpg
Image with caption: "Lolë White Tour Montreal 2014 (CNW Group/Lolë)". Image available at: http://photos.newswire.ca/images/download/20140809_C3057_PHOTO_EN_4761.jpg
Image with caption: "Lolë White Tour Montreal 2014 (CNW Group/Lolë)". Image available at: http://photos.newswire.ca/images/download/20140809_C3057_PHOTO_EN_4762.jpg
For further information: PHOTOS, B-ROLL, INTERVIEWS AND INFORMATION: JEANNE CHARLEBOIS | 514-524-1471 | JEANNE@NATAPR.COM; NATALIE BIBEAU | 514-803-1471 | NATA@NATAPR.COM