Climate Summit Participants in Copenhagen to be Confronted by Billboard
Campaign


    
    Bjorn Lomborg's Copenhagen Consensus Center Delivers Message about Need
for
    Alternatives to Kyoto Approach



    
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<p><location>COPENHAGEN</location>, <chron>Dec. 4</chron> /CNW/ -- This Monday, 7 December, the first day of the global climate summit (COP15), director Bjorn Lomborg of the <location>Copenhagen</location> Consensus Center will unveil two billboards in central <location>Copenhagen</location> designed to confront politicians and delegates with the message that the current approach to solving global warming is deeply flawed.</p>
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    The billboards state:

    TRYING TO CUT CO2 NOW ISN'T GOING TO WORK

    There are better ways to FixTheClimate.com

    
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<p>Visitors to <a href="http://www.fixtheclimate.com">www.fixtheclimate.com</a> will find the Center's proposal for a practical, effective alternative to the <location>Kyoto</location> approach.</p>
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    Billboard locations:
    
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<p>The first billboard is being erected at Hojbro Plads, directly opposite the Danish parliament.</p>
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<p>The second billboard is being erected at Ostersogade 32, a busy downtown <location>Copenhagen</location> street-corner.</p>
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    The billboards will be erected between 8 and 9 AM on Monday the 7th of
December.

    
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<p>The billboards will be supplemented by video advertisements on the <location>Copenhagen</location> metro (which delegates will use to reach COP15) and thousands of free postcards in bars, cafes and other spots throughout <location>Copenhagen</location>.</p>
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For further information: For further information: To schedule an interview with Bjorn Lomborg, or for more information, please contact: David Young, +45-3815-2259, Mobile: + 45-2782-0644, dy.ccc@cbs.dk; or Allan Mayer, 42West, +1-310-477-4442, Allan.mayer@42west.net Web Site: http://fixtheclimate.com

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COPENHAGEN CONSENSUS CENTER

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