New organization will deliver full range of creative, integrated, and
digital marketing programs
WINNIPEG, Jan. 30, 2012 /CNW/ - A new merger of three Canadian agencies,
Clark + Huot, Cocoon Branding, and Velocity Branding/Spacecadet Design,
will result in a new player with local service and global capabilities
entering the Canadian communications sector. Through the combination of
a merger strategy and leveraging Clark + Huot's New York City presence
as a means of providing global access to their clients, the newly
formed agency - ClarkHuot/Cocoon - is a next-generation agency designed
to meet the needs and desires of clients in an increasingly
fast-changing marketing environment.
"We understand the potential in all of our clients, and creating
innovative ways to exceed their aspirations is the cornerstone of what
we do," said Peter Clark, newly appointed CEO of ClarkHuot/Cocoon.
"After carefully weighing the benefits of a merger, we believe the
resulting agency will be better positioned than ever to develop
cross-platform marketing programs that connect with consumers through
meaningful creative concepts."
Effective immediately, Edmond Huot has been named Executive Creative
Director of ClarkHuot/Cocoon. Kyle Romaniuk, former Brand Director and
Principal at Cocoon Branding, has been named Managing Director, Canada.
Chris Clarke has been appointed Partner, Digital Practice.
"This merger provides our clients with a greater level of creative
excellence," said Huot. "As individual agencies, one discipline tended
to dominate. Our new approach has the extraordinary potential of being
grounded in a media-neutral, content-first creative platform, powered
by our insights into consumer behavior."
"The unique service offering we've constructed empowers our clients to
access any resources they want by increasing our collective scale and
capability," said Romaniuk. "The addition of Chris Clarke and Velocity
will immediately strengthen our digital practice and give us the
ability to provide our clients with an ideal combination of local
experience and service and the ability to access resources from around
An integration process is underway with equal representation from all
parties, combining key areas including professional competencies and
capabilities (corporate identity work, creative concept development,
connection planning, digital activation strategy, app development,
media, etc), geographic capabilities, human resources and
communications, as well as finance and operations. Integration is
expected to be completed within approximately 60 to 90 days.
About Clark + Huot:
Clark + Huot is a strategic brand consulting firm with offices in
Winnipeg and New York City.
About Cocoon Branding:
Cocoon Branding is an advertising agency based in Winnipeg that
specializes in creative integrated concepts, innovation, and campaign
About Velocity/Spacecadet Design
Velocity is a Winnipeg-based digital activation agency that specializes
in app development, online engagement initiatives and digital brand
Image with caption: "Clark + Huot, Cocoon and Velocity have come together to form Clarkhuot/Cocoon, an integrated communication agency (CNW Group/ClarkHuot)". Image available at: http://photos.newswire.ca/images/download/20120130_C7501_PHOTO_EN_9373.jpg
For further information:
ON CLARKHUOT COCOON, PLEASE CONTACT:
Kyle Romaniuk, Managing Director, Canada